Took my first steps more into Tag Heuer today. Mainly for Juleye actually, but I will be getting some stock soon. Of course one of them will end up on my face ;-)

Glad business is good for you, Jules!

Those look like the glasses Jamie from mythbusters wears.

Coming back on the 2014 Silhouette Futuras that I posted about. Yesterday I finally have been able to grab a pair from eBay. The yellow ones they are. Looking forward to receive them.

I simply love the color, the ones I was looking for in the first place.

Great purchase and congrats on grabbing a Grail, Jules! The yellow ones are definitely the stand-out of the group.

Thanks Oak!
They will actually be my first pair of silhouettes, so in that sense they are a bit more special as an addition to my collection.

Just saw that the turnover of Lux has increased by 22,2% over the first quarter of this year. Of which a lot is to do with lenscrafters and sunglasshut, as well as the online sales via official oakley and ray-ban sites and sunglasshut.com.

It looks like they also want to focus more on the online sales in the future.

The ecommerce side of things is always in constant development, it seems, which is how it should be. The surprising thing for me is the doubling (!) of O Stores:

"The Oakley Retail and Apparel business is also changing with new leadership and the goal of doubling both revenues and the number of “O” stores over the next three years."

Pure speculation, but I think they want to minimize the effect of wholesalers after the botched releases this past Spring.

Fell in love with the Dita Journey the first time I tried it on and had to have it. While they don't have the best lenses on the market, there is no brand whose frames fits me universally as well as Dita:

Those are nice!

Well, Parasite Eyewear went off the deep end of eclectic design. Very cool stuff:

OMG! that bottom pair is AWESOME!

Agreed. I'm liking those

Wow, I've never heard of them before, but they do make some interesting designs. Awesome stuff.

Just try to go through airport security with those first ones ^_^

I'm liking the RB x Mr. Brainwash collab (at least the aviator, anyway). One's at least available on SGH.com:


http://www.sunglasshut.com/us/410000268704?sid=hpz4-landexp-RB-artist-us

Uuuuuuhhhhhh

I'm liking the RB x Mr. Brainwash collab (at least the aviator, anyway). One's at least available on SGH.com:


http://www.sunglasshut.com/us/410000268704?sid=hpz4-landexp-RB-artist-us

- Oak

Sorry buddy, but for once, I can't agree! 😉

LGR did a nice marketing write up for their appearance in Mission: Impossible - Rogue Nation:

http://www.lgrworld.com/sunglasses-mission-impossible-5-rogue-nation/

Pretty interesting article. I was wondering what he was wearing. It's ashamed that he strayed so far away from the R1.

Was looking to see if someone posted pics of anything Oakley related from Interbike 2015 but other than Jawbreakers and PRIZM lenses there hasn't been much new stuff...but I did find these.

Man, Parasite Eyewear comes up with some crazy ass ridiculous stuff. Wish I had access to their stuff. The Sentinel:

Badass! I wish oakley would go back to its roots and bust some crazy stuff like this!

wow!