Tuesday, July 01, 2008

Coming Soon: The Robert Pimple Limited Edition Hijinx - yelkao yelkao_twist.jpg June 26, 2008 Painter. Graffiti Artist. Influential. Controversial. Barry McGee is the given name. “Twist” the preferred moniker. Robert Pimple the ultimate alias. And it all adds up to a career spent as one of the central figures shaping San Francisco’s urban art culture. Read more at: http://oakley.com/community/posts/766

Tuesday, June 10, 2008
Oakley.com Update - Defenderoftheo Oakley has now updated the Community section of their web site with a new look! Now with more photos and videos and a new way of navigating the news stories. Check it out at: http://oakley.com/community

Monday, June 09, 2008

Uniquely Tour - yelkao Austin, TX - 6/2/08 The Uniquely Oakley Tour kicked off at the Texas Ski Ranch outside of Austin, for the only Maven Session in Texas. Oakley’s Amber Wing was on-site for the two-day camp May 7th and 8th, followed by an Oakley women’s party on Friday, May 10th. Austin has a strong wakeboarding contingent and a young consumer base always looking for new and unusual experiences, which makes it the prefect location to bring Oakley’s traveling R&D unit, the Rolling O Lab, which will be in downtown Austin for the popular Longhorn Rail Jam on Saturday, May 10th. The 2 day event brought participants as young as nine years old. Read more at: http://oakley.com/community/news/article/id/770

Saturday, May 31, 2008

FIRST EVER DESIGN BRIEF - Defenderoftheo FIRST EVER DESIGN BRIEF Letchworth, England - 5/30/08 On May 19, 2008, our international crew in the UK launched the first ever Oakley Design Brief presented by the Daydream Network. Click here to check out the brief. The project, which is an organic extension of the Oakley Artist Series concept, is a unique opportunity for the UK’s top young designers and artists to customize a limited edition pair of Oakley Hijinx™ sunglasses. The Oakley Design Brief is one of the most creative and engaging projects Oakley has ever put out there and presents artists with a truly unique and challenging blank canvas. To reach out to such a specialized audience, Oakley hooked up with the Daydream Network, an inspirational duo with a direct link to grass roots creative cultures. Through their publications, exhibitions and “idea” platforms word is spreading and the Oakley Design Brief is attracting attention from professional artists, up and coming design students and some incredibly talented amateur enthusiasts. UK entrants have until July 18, 2008 to download the design templates from the website and submit their treatments to be judged by a suitably aspirational panel of experts from Oakley and the creative industries. The most outstanding design will have the distinction of being produced as the UK’s limited edition Artist Series and join the elite global line up including Art Chantry, Todd Francis, The London Police, Frank Kozik, C100 and Naomi South. A final exhibition will be held in London, England later in the year to showcase the exceptional artwork submitted and announce the winning UK artist series design. To learn more about Daydream Network, please visit their site. Visit http://www.oakleydesignbrief.com/index_.html for more info

Wednesday, May 28, 2008

Factory Pilot MX Tour - yelkao Foothill Ranch, CA - 5/26/08 To most, Memorial Day weekend signifies the kick off to summer, but in the Motorcross world it means one thing: Glen Helen. To celebrate the upcoming outdoor season, Oakley threw a party for its top accounts, athletes and industry comrades. Oakley headquarters was fully equipped for the evening, with the brand new Rolling O Lab, a fresh built out lobby and a custom goggle bar. Wahoo’s served up dinner, the DJ was spinning and the bar was wide open. Breaking a record for the newly christened west coast R&D unit, more than 400 people experienced the Rolling O Lab. Upon finishing the world-class clinic, they received their gift bags, which included a custom FP tour, new Factory Pilot Gloves and tons of other goodies. At this point it was time to enter the custom goggle bar, where each participant got to choose a frame color, outrigger and strap to create a special goggle. As part of Oakley’s evolving artist and special collaboration, the party also served as the launch of the limited edition Troy Lee Design Gascan. The crew from TL design brought out the collection, and a few of the yet to be released pieces were put up for a special prize. Live rock and roll karaoke provided by the Lamones determined who would receive the glasses. Read more at: http://oakley.com/community/news/article/id/762

Wednesday, May 28, 2008

SNEAK PEEK: GLOBAL GASCAN - yelkao Foothill Ranch, CA - 5/27/08 The shortest distance between two points is a straight line. Unless you’re trolling around the globe for a sunglass that encapsulates 25,000 miles worth of sport culture. COMING SOON: the Limited Edition Global Gascan®. Only 5,000 frames repping the regional banners will be produced for earthly eyewear enthusiasts that cross the world divide, erasing borders and boundaries one continent at a time. Read more at: http://oakley.com/community/news/article/id/767

Thursday, May 22, 2008

Pinehurst Pro/Am - yelkao Pinehurst, NC - 5/14/08 Oakley golf scored a smash hit with the 4th Annual Oakley Carolina’s Pro/Am Golf Tournament, as it teed off on the historic grounds of Pinehurst yesterday. This was stop number two of the 2008 Oakley/Corona Golf Tournament Series and one everyone had been looking forward to. The stories of champions and the traditions of championship golf have been created at Pinehurst since 1898 (est. in 1895). Pinehurst is the site of more championships than any other golf course in the country. Most recently, this historic North Carolina resort played host to the 2005 U.S. Open. Oakley and Corona were very pleased to have the Carolina’s Tournament Tour Stop at such a legendary location. 150 regional accounts and pros alike enjoyed a fantastic day of golf on the Centennial Course No. 8. The tournament provided some really solid golf from the Pros and Ams, including a hole in one on number 13! Corona kept all the players full with tasty beverages, Hooters girls entertained at designated tee boxes and tons of prizes were up for grabs for everything from longest drive to closest to the pin. Each player was given an Oakley backpack filled with golf goodies, a custom Flak Jacket and a private tour of the Rolling O Lab. The new wrap job on the outside of the Rolling O Lab popped like cherry flavored bubblegum off the North Carolina spring green grass. Read more at: http://oakley.com/community/news/article/id/751 Check out the photo gallery at: http://oakleymarketing.com/sm_news_051208/pinehurst_photos/

Monday, May 12, 2008

ENDURING DEBUTS - yelkao Foothill Ranch, CA - 5/7/08 Oakley, Inc. today announced the release of ENDURING, the world’s first sport performance eyewear made exclusively for women. Created in collaboration with the company’s top female athletes, ENDURING addresses all the perform¬ance needs of today’s woman while giving her the style of a freshly original, uniquely feminine design. “Oakley ENDURING bridges the gap between form and function to offer female athletes the performance, protection and fit they need, and the style they deserve,” said Colin Baden, presi¬dent of the company. “Oakley evolved in the world of action sports, serving the uncom¬promising demands of world-class athletes. Our impressive roster of female athletes gave us a wealth of insight into the wants and needs of today’s active woman. We applied this insight and the knowledge that came from decades of optical innovation to create a world first, the only sport performance eyewear truly made for women.” Read more at: http://oakley.com/community/news/article/id/747

Thursday, May 01, 2008

Create Your Diorama - longshot http://oakley.com/community/news/article/id/738 Foothill Ranch, CA - 5/1/08 Oakley invites all fans of action sports to create their own diorama depicting their favorite sports theme. Follow the lead of some of the top figures in sports like Bruce Irons, Ryan Sheckler, Keith Lyman and Mike Mason. Rep your action sport focusing on surf, skate, wake or FMX and combine that energy with other objects, symbols, images and artifacts that define who you are. Don’t forget to include the Oakley logo somewhere in your diorama. Either build your diorama and photograph, take video or create it in a design program. The Oakley experts will determine whose diorama makes the grade and wins the gear. Grand Prize: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win their choice of one of the following: 1. Bruce Irons signed Surf Board and a pair of Bruce Irons Signature Edition Hijinx® Oakley sunglasses. 2. Ryan Sheckler signed Skate deck and a pair of Ryan Sheckler Signature Edition Twitch® Oakley sunglasses. 3. Shaun White signed Skate deck and a pair of Shaun White Signature Edition Montefrio® Oakley sunglasses. 4. Keith Lyman signed Wakeboard and a pair of Polarized Oil Rig™ Oakley sunglasses. 5. Mike Mason signed jersey and a pair of Inmate™ Oakley sunglasses. * 1st Runner Up: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win a $200 Oakley Shopping Spree. * 2nd Runner Up: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win a $150 Oakley Shopping Spree. * 3rd Runner Up: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win a $100 Oakley Shopping Spree. * Most Viral: One winner, selected by Oakley experts from the top 100 Most Viral entries will win an Oakley Artist Series London Police Presentation Pack that includes a Gascan® Sunglass, Crowbar Snow Goggle and a Hoodie (Hoodie available in a medium or large size).

Thursday, May 01, 2008
Collector Spotlight May '08 - Dann The spotlight for May features another Thombs showing off his love for the O across the world. Give it a read: http://www.o-review.com/collectors.asp?ID=23

Wednesday, April 30, 2008

COMING SOON: MLB EYEWEAR - yelkao Foothill Ranch, CA - 4/25/08 Innovation. Sport performance. We’re stepping up to the plate. COMING SOON: OFFICIAL EYEWEAR OF MAJOR LEAGUE BASEBALL. From the American League: - Boston Red Sox - Detroit Tigers - Los Angeles Angels - New York Yankees - Seattle Mariners From the National League: - Arizona Diamondbacks - Chicago Cubs - Los Angeles Dodgers - New York Mets - Philadelphia Phillies - San Diego Padres Read more at: http://oakley.com/community/news/article/id/729

Wednesday, April 30, 2008

End Search - yelkao Foothill Ranch, CA - 4/24/08 Southern California’s BMX community was out in force last Friday night, for the premiere of Josh Harrington’s newest BMX flick, End Search. More than three hundred people showed up to Oakley Headquarters in Foothill Ranch for the much-anticipated screening. It was a rowdy crowd and everyone loudly approved of the new film—especially when Josh Harrington nailed the four-kink rail outside the Oakley building. Unlike most new BMX videos, End Search isn’t stuck in one riding style—it mixes up street, park, and trails (rail king Josh Harrington filled his segment with what he does best). Each segment held its own and insane banger clips and the video was packed with timeless tricks and something for everyone. End Search rivals any BMX movie made in the past few years and it will defiantly hold its ground in the years to come. “It blew my mind,” said Oakley Sports Marketing Manager Mark Scurto. “It was authentic, really good street riding. I was seriously amazed.” Read more at: http://oakley.com/community/news/article/id/728

Thursday, April 24, 2008

OPJ Comes to N. America - yelkao San Clemente, CA - 4/23/08 The nine-event worldwide Oakley Pro Junior series hits North America in conjunction with the 6.0 Lowers Pro at Lower Trestles, San Clemente, Calif. May 2-3, 2008. The Association of Surfing Professionals (ASP) Grade 2 event will boast a $10,000 prize purse, and as stop number one of the Macy’s California Trifecta Surf Series, will offer an upgraded $10,000 bonus purse to the top three overall points winners at the end of the three-event series. The event is also the only U.S. qualifier for the five-stop Oakley Pro Junior Global Challenge, which will culminate in Bali, Oct. 7-17, with a massive $75,000 prize purse. “The Oakley Pro Junior series is our top surf event initiative for 2008,” said Ronny Nelson, surf marketing manager for Oakley, Inc. “Trestles is the first of four events on the North American leg of the series, it kicks off the Trifecta, and is the qualifier for the Oakley Pro Junior Global Challenge in Bali this October. Trestles is also a crucial event for America’s top junior professionals vying for a seed into the ASP World Junior Championships. This is a huge event for the juniors and Oakley is stoked to be a part of it.” As the North American qualifier for the Oakley Pro Junior Global Challenge Championships in Bali in Oct., Trestles is stop number three out of six. Two qualifiers have already been completed, one in North Stradebroke, QLD and one in Durban, SAF. The last three stops are in Brazil, Japan and France. With the top two finishers in each event gaining entry into the Championships, Lincoln Taylor (QLD), Julian Wilson (QLD), Shaun Joubert (SAF) and Nic Godfrey (SAF) have already qualified. They will meet the winners from each of the remaining Oakley Pro Junior Global Challenge qualifying events. www.oakleyprojunior.com Read more at: http://oakley.com/community/news/article/id/725

Thursday, April 24, 2008

Uniquely Oakley Tour - yelkao 4/23/08 Oakley is teaming up with Girls Learn to Ride, a Web site geared towards the action sports female which produces 800 sports educational clinics nationwide, to host a series of women’s wake, surf, mountain bike and snowboarding camps over the coming months. For the wake portion of the tour, Oakley is partnering with Maven Sessions, a nationwide tour of wakesports clinics for women and girls taught by female pro wakeboarders, which focuses on growing confidence on the water, teaching proper technique and helping girls network with other local girls who love to ride. The Uniquely Oakley Tour kicks off at the Texas Ski Ranch outside of Austin, for the only Maven Session in Texas. Oakley’s Amber Wing and Jack Blodgett, as well as the Oakley Push Process boat, will be on-site for the two-day camp May 7th and 8th, followed by an Oakley women’s party on Friday, May 10th. Read more at: http://oakley.com/community/news/article/id/726

Wednesday, April 16, 2008

Vision East 2008 - yelkao yelkao_2008visioneast.jpg New York, NY - 4/14/08 North America’s largest eyewear trade show saw over 15,000 people descended upon the Javits Center in Manhattan, New York for the 2008 Vision Expo East. Oakley is always known for putting together innovative and successful booth areas and 2008 was no different with our largest footprint ever - an 80 x 80 location highlighted by the Rolling O Lab. By having the O Lab in the booth location key accounts were able to meet with their respective Sales Reps to go over the new eyewear lines and gain some education on Oakley’s approach to providing superior optics. All the visiting accounts were very impressed with the new eyewear pieces within the Square O, Women’s and Rx lines. Oakley in the past few years has begun to really establish a strong and dominating presence in the lifestyle eyewear category. And the accounts are taking notice of the hard work that our Brand Managers and Designers have put into growing this category for the brand. Standout pieces at the show were the Inmate for Square O, Ravishing for Women’s and the always-popular NanoWire with version 4.0. Additionally, a preview of the NEW high end polarized line and three NEW Ophthalmic collections received great praise as well. Read more and check out the photo gallery at: http://oakley.com/community/news/article/id/713

Friday, April 11, 2008

Oakley, Coughlin on Cutting Edge - yelkao Delaware, Ohio - 4/9/08 Reigning POWERade champion Jeg Coughlin Jr. has taken a big step towards increasing driver safety in the Pro Stock category by trading in his traditional two-piece driver's suit for a new one-piece creation from Oakley Motor Sports. A 52-time national event winner, Coughlin has been sporting a prototype suit named Factory Pilot. It features three layers of protection and is SFI rated 5. Like all of Oakley's safety gear, it is constructed with award-winning CarbonX fabrics. "We're seeing a big push for safety at the moment and through our conversations with Jeg we realized there was a need to improve what Pro Stock drivers are currently wearing," said Todd Hayes, Oakley's Sports Marketing Manager for Motorsports Worldwide. "The evolution of firesuits in the class just kind of went to the two-piece design, which has since survived mainly because it's easy to take the jacket on and off. Read more at: http://oakley.com/community/news/article/id/710

Monday, April 07, 2008

Pipe, Pampering, Progression - yelkao yelkao_gb.jpg Snowmass, CO - 4/7/08 Pro snowboarder Meg Pugh was driving from Utah to Snowmass for the Gretchen Blelier Snow Angel Invitational presented by Oakley last Friday when she saw a deer in the middle of the road, swerved to miss it and hit a guardrail. After passing a breathalyzer test and interrogation from a helpful police officer, Meg caught a ride to the nearby one-horse town, where there wasn’t a rental car to be found. Fortunately there was an impound lot, where Meg found her new ride…a 1985 Nissan Pile. (What it lacked in speed and safety, it made up for in style). Meg missed Saturday’s halfpipe competition, in which host Gretchen Bleiler won with a series of flawless and varied runs, but puttered into Snowmass Village just in time to catch the athlete yoga session, a CoverGirl makeover and girl’s night out. (If you didn’t know how much Meg likes to compete, you’d almost think she planned it that way.) Read more at: http://oakley.com/community/news/article/id/708

Saturday, April 05, 2008

Around the Bloc - Defenderoftheo Defenderoftheo_22417.jpg New York, New York - 4/2/08 On Monday night Oakley invited 300 friends to the Nicholas Robinson Gallery in Manhattan to showcase the artwork and Artist Collaboration sunglasses of Frank Kozik, Todd Francis, The London Police, Will Barras, Art Chantry, C100 and Andrew Petterson. In a format unlike Oakley has ever attempted before, “Around the Bloc” drew a hip international crowd to a spacious gallery in Chelsea for a night of art, music and design. “It’s really cool for Oakley to show its other side,” said artist Andrew Petterson, who showcased his artwork alongside his hand painted Frogskins. “Tonight is a successful example of Oakley branching out from sports and competition and reaching out to its art and culture roots.” DJ Neil Armstrong and DJ Relm pumped beats throughout the two-story venue, which upstairs displayed the art and sunglasses of the seven artists. The expansive walls and minimalist design of the gallery on West 20th gave the art generous room to breathe and showcased the Artist Collaboration sunglasses as true pieces of artwork. Downstairs Red Bull cocktails quenched those waiting in line to design a custom t-shirt. “Hit & Run” brought their unique screen printing press and offered guests a choice of designs from Oakley artists. Partygoers also received a make-your-own-Frogskins kit, which included retro Oakley Croakies and a booklet describing Oakley’s Limited Edition program. “I’m really enjoying myself tonight,” said Munich-based C100, who showed his ’09 Frogskins. “I did a collaboration with Prada and my experience with Oakley has been much better. I really appreciate how much influence Oakley allows the artists to have. I knew some of the other artists before tonight, but for some, it’s the first time I’m seeing their work and I really like it.” “Around the Bloc” was a groundbreaking event that showed an influential crowd that Oakley values artistic expression as much as optical superiority. The enlightening event captured the essence of the Artist Collaboration and Limited Edition programs like never before. Words: Tess Weaver Photos: Russ Hennings See More Photos at: http://oakley.com/community/news/article/id/704

Wednesday, April 02, 2008
Ebay Seller Impostor - Dann ***WARNING*** A store on ebay going by the name of the 'O-Review Shop' has appeared. While the goods seem to be legit, it is in no way affiliated with me, this site, or anyone here. Official ORCS members are listed in the Coalition page. Anyone else using the O-Review name or banner should not be connected with us. http://www.o-review.com/coalition.asp

Tuesday, April 01, 2008

Golf Digest Demo - yelkao yelkao_golfdigestdemo.jpg ChampionsGate, FL - 3/31/08 Oakley Rolling O Lab Was On Site At The Golf Digest Demo Tour, ChampionsGate Golf Club, FL Wrapping up a six week stay in Florida, the O Lab trucks rolled into ChampionsGate Golf Club. For those unfamiliar with ChampionsGate, it is one of Florida’s premier golf venues. With two championship courses designed by Greg Norman and the home course of David Ledbetter (who gives clinics on site), there’s no wonder why it is so revered. It was there Golf Digest organized their Experience Tour, a demo for several manufacturers to participate in. Golfers from all over the state, Puerto Rico and even Europe came to test the latest in golf equipment technology. Pop up tents from Callaway, Cleveland, Yonex, Ping and Taylor Made to name a few were lined along the driving range. Towering behind them all was the O Lab. Under clear blue skies for two days the white awning on the lab popped, complimenting the billowing cumulous clouds. That paired with the sheer size of the truck gave Oakley an enormous presence. Hundreds of interested golfers came by the truck to check out the latest in Oakley golf spikes and to be educated on the superior optics offered by the leader in optical technology. Read more at: http://oakley.com/community/news/article/id/703

Monday, March 31, 2008

ARTIST SERIES -FRANK KOZIK: COMING SOON - warwagon Foothill Ranch, CA - 3/28/08 From his explosive encapsulation of the 80s underground rock scene to a demented dive into the world of vinyl toys, Kozik’s seen it all. With stops in-between to manage his own record label and release a new book, he’s done it all, too. Now it’s our turn. COMING SOON: THE FRANK KOZIK LIMITED EDITION HIJINX. Like Art Chantry, Todd Francis and The London Police before him, only 5000 frames will feature Kozik’s artwork. And only the first 100 editions are reserved for online availability.

Monday, March 31, 2008

Oakley/Corona Invitational - yelkao yelkao_22293.jpg Orlando, FL - 3/27/08 The Rolling O Lab paid a visit to Falcon’s Fire golf course in sunny Orlando, FL for the Oakley/Corona Golf Invitational. One couldn’t have asked for better weather to enjoy a round of golf. With blue skies and temperatures in the mid 70’s the event went off with a bang. 144 registered competitors somehow turned into 148 golfers on course. Read more and check out the pics at: http://oakley.com/community/news/article/id/700

Thursday, March 27, 2008

O Lab hits Florida - warwagon The Rolling O Lab was set-up directly next to the Clubhouse at Falcon's Fire Golf Course in Orlando, FL The Rolling O Lab paid a visit to Falcon’s Fire golf course in sunny Orlando, FL for the Oakley Golf Invitational. One couldn’t have asked for better weather to enjoy a round of golf. With blue skies and temperatures in the mid 70’s the event went off with a bang. 144 registered competitors somehow turned into 148 golfers on course. Go figure. Maybe it was the complimentary Cleveland sand wedge engraved with the Oakley logo being given away at registration. Or it could have been the complimentary “build your own” sunglasses that were offered to all who went through the O Lab. Perhaps the free BBQ buffet put on by the O Lab Crew enticed people to play the beautifully designed course. I’d like to think that the educational clinics had something to do with it all though. Eight back to back clinics were given to all of the invited golfers just before tee off. The HDO message was easily relayed to all attendees with a great overall response! A big thanks goes out to Louis Wellen for organizing the event, as well as the entire O Lab Crew who held it down. Words & Photos: Micah Murray Oakley: Rolling O Lab Crew more images here http://oakley.com/community/news/article/id/700

Wednesday, March 26, 2008

Yankee Phenoms - yelkao Tampa, FL - 3/25/08 This past weekend the Oakley Rolling O Lab pulled up and parked outside “Legends Field” where the New York Yankees call home during Spring Training. The weekend was a very successful one for the Oakley brand, but one of the top highlights was chatting with the three pitching phenoms. Phil Hughes, Joba Chamberlain and Ian Kennedy swung by the Rolling O Lab on Saturday at 7am to receive a personal R&D Demo Tour. After the tour the guys sat down and chatted about playing for the Yankees, this upcoming season and what they thought about Oakley. Read more and watch the video at: http://oakley.com/community/news/article/id/697

Wednesday, March 26, 2008

Yankees Get HDO - yelkao yelkao_YankeesGetHDO.jpg Tampa, FL - 3/25/08 This weekend the Rolling O Lab hit Tampa, Florida for one of the most impactful demonstrations every done for a Major League Baseball Team. Everyone from past Yankee Legends to Future Phenoms walked through the O Lab and all were blown away. The Rolling O Lab was strategically placed in the Tampa Bay Buccaneers Parking Lot, which doubles as the parking for “Legends Field” across the street. Yankee Spring Training Games are sold out before Spring Training even begins, so this was a great place to talk to the everyday consumer as well. Read more at: http://oakley.com/community/news/article/id/698

Monday, March 24, 2008
Oakley's Sunglasses and Design Patents - O.T.T. Oakley recently sued Fox, Marvel, and others for infringement of its design sunglasses design patent No. D470,166. According to the complaint, the movie industry has knocked-off Oakley’s design to promote Silver Surfer DVDs. Read more at: http://www.patentlyo.com/patent/2008/03/oakelys-sun-gla.html

Monday, March 24, 2008

OPJ Easter Sunday Finals - yelkao Durban, South Africa - 3/24/08 Oakley team rider Shaun Joubert (Mossel Bay) overcame a strong challenge by Nic Godfrey (Cape St Francis) to snatch victory in good, clean, one-metre offshore waves at the internationally rated ASP Grade 2 Oakley Pro Junior at Durban’s New Pier. The inaugural junior surfing event was a highlight of the Vodacom Easter Adrenaline festival driven by the KZN Department of Transport which runs until Monday, March 24 on the Durban beachfront. Joubert showed patience during the final by waiting 10-minutes before his first ride. This paid off as he scored an 8.5 with some vertical turns off a good quality outside set wave. Joubert consolidated his lead with a 6.17, leaving Godfrey with the tall order of scoring a near perfect 9.67 to take the lead and the title. Unfortunately for Godfrey, with time running out, he was unable to find a suitable wave, and so lost out to a deserving Joubert. As winner of the event, Joubert takes home US$2500, while Godfrey pockets a tidy $1100 for his second place. Both surfers qualify for the final championship event of the Oakley Pro Junior Global Challenge to be held in Bali later this year. For photos, video and profiles, check out: www.oakleyprojunior.com Read more at: http://oakley.com/community/news/article/id/693

Monday, March 24, 2008

OPJ S. Africa, Day 1 - yelkao Durbin, South Africa - 3/21/08 The opening day of the Oakley Pro Junior saw some explosive surfing, with pre-contest favourites Rudy Palmboom (Bluff), Klee Strachan (Winkelspruit), Casey Grant (Scottburgh), and Oakley team rider Shaun Joubert (Mossel Bay) progressing to the round of 24 with relative ease. As expected, competition in the internationally rated Grade 2A ASP Pro Junior event was tough, with the good conditions resulting in some highly competitive surfing. For LIVE scoring, news, photos and video, check out oakleyprojunior.com. Read more at: http://oakley.com/community/news/article/id/691

Monday, March 24, 2008

From Russia With Love - yelkao yelkao_08_03_russia2.jpg Krasyana Polyana, Russia - 3/21/08 I’ve always wanted to go to Russia…and here I am, landing in Sochi, the designated host of the 2014 Olympic games. The small airport stands by the black sea and I’m quite surprised to see palm trees through the plane window. We make our way through the taxi drivers, chose one of them by the size of his car, and drive 45 minutes to Krasnaya Polyana. This place looks like a remote European resort…40 years ago. Oakley always travels with a fun crew, and this trip is no exception. Grete Eliassen, Gretchen Bleiler, Angeline (who has missed her flight) and Marie-France Roy (who had some visa issues and will arrive in a couple of days). Read more at: http://oakley.com/community/news/article/id/687

Monday, March 24, 2008

Oakley Heats Up Miami - yelkao Miami, Florida - 3/20/08 Oakley Women brought the heat to Miami, literally. The first day of the 2008 Oakley Women’s Media Event coincided with the hottest March day Miami has had in decades—just another reminder that the Oakley women’s brand is hotter than ever. Shuttled by a fleet of branded Volkswagen vehicles, media personalities from around the globe trickled into the Ritz Carlton South Beach on Sunday, finding an Oakley welcome gift in their room that included ’08 apparel and a pair of Oakley’s first women’s specific sports performance eyewear, EndureTM. As the dusk turned to dark, editors and fashion directors gathered at the Ritz’s beachfront terrace for a welcome reception. Most attendees resisted the lure of the neighboring South Beach clubs and opted for a good night’s rest for the upcoming morning's boot camp. Read more at: http://oakley.com/community/news/article/id/690

Friday, March 21, 2008

Bike Week 08 - Defenderoftheo Defenderoftheo_main_photo.jpg Bike Week 08 Daytona, FL - 3/9/08 The Oakley Rolling O Lab paired up with Ducati this year at Bike Week at Daytona International Speedway. Oakley and Ducati have worked together for a number of years creating Ducati themed sunglass color way designs for several frame options. So it was certainly appreciated when Ducati asked the lab to be a part of their overall presence at Daytona. Setup within Ducati Island the newly wrapped O Lab truck complimented the red and black color theme that is Ducati. Friday was the big day at the track. A variety of entertainment included fashion shows that showcased the “Ducati Hotties”, bike demo performances and free product tosses by the hotties off the O Lab trailer. The crowd was fully entertained and tours were given throughout each day. A great overall response was felt and the O Lab looks forward to pairing up with Ducati later this year for another event. Words: Micah Murray Oakley: Rolling O Lab Crew SEE MORE AT: http://oakley.com/community/news/article/id/689

Friday, March 21, 2008

I Own It - Defenderoftheo Defenderoftheo_22132.jpg I Own It Nashville, TN - 3/4/08 The Rolling O Lab drove up to Nashville, TN to participate for the first time in a Luxottica Retail Sales Summit. With the help of a solid representation from Oakley, the O Lab made quite the impact on Lux Retail managers and associates from Sunglass Hut, Sunglass Icon, Lens Crafters, Pearle Vision and Ilori. It’s always exciting to convey the technology behind Oakley’s superior optics and overall design, but this audience was especially receptive. The truck was originally supposed to be located inside a ballroom of the Gaylord Opryland center. The height of the truck just barely exceeded the height of the entrance, which forced the lab to move into a hall downstairs. Although the overall ambience of the facility was compromised, the impact was still felt. Tours ran throughout each day with the heaviest traffic rolling through during breakfast and lunch hours. On the final night of the conference, it was time for the Oakley party to close things out. Becky Wilkinson and the original O Lab crew knew something special had to be done in order to represent the brand. After some window shopping and brainstorming at the nearby mall, we came across the store, Hot Topic. New threads were picked out almost instantly while having a good laugh. Back at the hotel fully suited up, it didn’t take long for people to notice and instantly ask if we were with Oakley or comment on the fact that we were. The crew knew right away a solid choice had been made. After the lab was closed down the crew headed up to the party. At the top of the stairs a certain song could be heard inside the ballroom that Bryan had just mentioned he wanted to hear. Before I could blink, he ran off with us all in tow. As we cleared our way through the crowd, we rushed the stage and started an instant dance party. Within seconds half the room cleared and also rushed the stage. The rest of the night will be remembered by those who were present. With the tag line this year being “I Own It” I do believe the O Lab crew helped relay that message. Big thanks to Becky Wilkinson and Ben Masek at Oakley. Words: Micah Murray Oakley: Rolling O Lab Crew See more at: http://oakley.com/community/news/article/id/688

Friday, March 14, 2008

Site Issues - Dann We apologize for the downtime. Earlier in the week the site would go up and down. After resetting the services, it would only stay for a few minutes. A reboot of the server would only temporarily solve the problem. I noticed that plain text and html files would work but nothing in ASP scripting. After one last reboot, a small test file worked, so I set out to check every page. I ensured that all database calls were closed by the coding rather than left open to time out on their own. This seems to be stable now and will hopefully be fine in the future.

Thursday, March 13, 2008

Oakley Women in SD, Vegas - yelkao San Diego, CA and Las Vegas, NV - 3/12/08 On Thursday, February 28th, Oakley hosted an Oakley Women's Night in San Diego at the Sweetwater Saloon. Over 200 retailers, media personalities and athletes helped kick off the new season, celebrating new collections of eyewear, RX, electronics, apparel and footwear. Read more at: http://oakley.com/community/news/article/id/687

Thursday, March 13, 2008

Wazzu Uprising - yelkao Snoqualmie, WA - 3/11/08 Six climate changes, 4 features, 3 flannel shirts, and 16 pearl jam songs later and we knew we had arrive in the Northwest. In fact, we had rolled up on the 2008 Oakley Uprising at Snoqualmie in Washington. We came to the Northwest to do two things; drink some coffee and kick some quartepipe ass; and the coffee was gone by 10:30am. The anticipation was flying through the air like that little baby that ended up in the pool on the old Nirvana cover. In the words of the famous Eddie Veder: “eeewrwweeerwwerr”. I think what our friend Eddie was trying to say is “set it free young quarter pipe shredders, set it free”. Set it free we did. The chairlift ride to the “arena of awesomeness” was a wet one, but it was as if by some act of god that the second we approached the quarterpipe the sun came out. Of course it rained again five minutes later, but we were all certain that those were the tears of Quarterpipe legend Terje Haakonsen himself. This was a majestic quarterpipe, with none other then a 6 foot sword sticking through the deck of it. On the backside of this QP was the rail park where we would begin or day. If the rail jam was the appetizer and the QP was going to be the main course. Read more at: http://oakley.com/community/news/article/id/686

Monday, March 10, 2008

SPRING INTO UNIQUELY - yelkao Foothill Ranch, CA - 3/7/08 Chart your own course – from tee to green and beyond – with Nikki Garrett. Take on the biggest mountains through the lens of a small town girl, Katerina Nash. Impart some wisdom on the waves like Sage Erickson. Shift gears, loud and clear, with Ashley Fiolek. Set out on your course – and never look back – with Emma Snowsill. And put the pedal to the medal like Victoria Pendleton. Read more at: http://oakley.com/community/news/article/id/685 http://oakley.com/women/uniquely

Wednesday, March 05, 2008

Danny Kass and Elena Hight Repeat Champs - Defenderoftheo Defenderoftheo_main_photo.jpg Danny Kass Throwing Down, p: Matthew Murray Repeat Champs Truckee, CA - 3/3/08 Danny Kass and Elena Hight ruled the giant Superpipe at Northstar-at-Tahoe for the second straight year as the fourth edition of the Vans Cup at Tahoe wrapped up under sunny blue skies on Sunday afternoon. The guys top three looked a lot like last year with only Louie Vito sliding into second place behind Kass and repeat third place finisher Iouri Podlatchokov. Kass, who also won the inaugural Cup Superpipe in 2005, takes home $20,000 for his efforts on Sunday. For the ladies, it was Hight claiming the $11,000 first place prize ahead of Lizzy Beerman and Kjersti Buaas Oestgaard. Sunday, March 2 - Superpipe Finals Men / Score / Purse 1. Danny Kass (Vernon, NJ) / 92.1 / $20,000 OAKLEY 2. Louie Vito (Bellefontaine, OH) / 90.3 / $14,000 3. Iouri Podlatchokov (Zurich, SWZ) / 88.3 / $7,000 Women / Score / Purse 1. Elena Hight (South Lake Tahoe, CA) / 92.0 / $11,000 OAKLEY 2. Lizzy Beerman (Weston,VT) / 81.0 / $6,500 OAKLEY 3. Kjersti Buaas (Trondheim, NOR) / 75.0 / $3,000

Wednesday, March 05, 2008

Conquering Demons - Defenderoftheo Defenderoftheo_demons.jpg Oakley's Scott McMorris and Tyler Chorlton Conquering Demons London, England - 3/4/08 Leading sports lifestyle brand Oakley and Bebo, the global social media network, today announced bold plans to innovate in the field of documentary film making. During production of “Conquering Demons”, a new film documentary about the sport of snowboarding, behind the scenes footage will be made available exclusively to Bebo’s worldwide audience of 40 million to view. The raw footage will be available daily from March 6th 2008 at www.bebo.com/conqueringdemons. Read More at http://oakley.com/community/news/article/id/684

Thursday, February 21, 2008

SNEAK PEEK: FLYING TIGERS - yelkao yelkao_flyingtiger.jpg Foothill Ranch, CA - 2/20/08 Introducing a historic military throwback – the mesh point of independence, ingenuity and valor. A place and time where rugged silhouettes, reinforced fabrics and practical details reign supreme. Where fabric inherent of the time meets today’s technical design superiority. Industrial. Intricate. Textual. Read more at: http://oakley.com/community/news/article/id/675

Friday, February 08, 2008
Luxotica Group Insvestor Day - TheVault Great Presentation including the Oakley Strategic plan with Scott Olivet, CEO of Oakley. Lasts about 1 hour, the Q&A is also of interest. http://www.thomson-webcast.net/us/dispatching/?event_id=9c840fca253736f7260

Tuesday, February 05, 2008

Oakley Pro Junior, Day 1 - yelkao North Stradbroke, Queensland, Australia - 2/5/08 Queensland’s North Stradbroke Island turned it on for day one of the all-new Oakley Pro Junior with a pulsing easterly swell generating stormy 1.5- 2-metre surfing conditions at Main Beach today. More than 140 of the globe’s hottest surfers aged 20-years and under converged on ‘Straddie’ for the start of the 9-star rated ASP Australasian tournament, Queensland’s richest ever-junior event. International surfers set the pace for the day with 22 heats of round one being completed in very good surfing conditions. Oakley’s Billy Stairmand (eyewear and apparel) won his heat with a score of 15.10. The up and coming young surfer hails from Raglan, New Zealand and has been with Oakley for more than four years. Oakley teammate Sam Baldock (eyewear and apparel) brought his Western Australian style to Straddie to win his heat this morning as well. Read more at: http://oakley.com/community/news/article/id/662

Thursday, January 31, 2008

Oakley Pro Junior Series - yelkao Foothill Ranch, CA - 1/30/08 Oakley’s 2008 Pro Junior surfing series kicks off next week at North Stradbroke Island, Queensland. The ASP Australasian 9-star rated Oakley Pro Junior offers a six-day surfing window from February 5-10th. The first of six Oakley Pro Juniors is the highest rated and richest ASP Australasia Pro Junior, boasting $30,000 (AUD) in prize money and offering 132 of the world’s best young surfers a chance at 3,500 ratings points. “We are stoked to be putting on a Pro Junior event,” said Oakley’s Australian Sports Marketing Manager Luke Watson. “Especially one at North Stradbroke Island. We are hoping that the event attracts a swag of international surfers as well as the top Australians.” Cylinder Beach will host the main event site, however the contest has the option of going to the best surf from Adder Rock to Main Beach. Read the rest of the story at: http://oakley.com/community/news/article/id/657

Tuesday, January 29, 2008

Women's Line '08 - Dann The '08 Women's line is up with 5 new models rather than the traditional 3. Two offerings have been released in the Acetate and O Matter lines, with one Wire. Acetate: Belong: http://www.o-review.com/glassesmodels.asp?ID=2748 http://oakley.com/pd/5528 Betray: http://www.o-review.com/glassesmodels.asp?ID=2747 http://oakley.com/pd/5529 O Matter: Eternal: http://www.o-review.com/glassesmodels.asp?ID=2746 http://oakley.com/pd/5533 Ravishing: http://www.o-review.com/glassesmodels.asp?ID=2749 http://oakley.com/pd/5532 Wire: Breathless: http://www.o-review.com/glassesmodels.asp?ID=2745 http://oakley.com/pd/5224 Also the Asian Fit models for the New Straight Jacket II are up: http://www.o-review.com/glassesmodels.asp?ID=2755 A new lens called 40% +Red Iridium is also available for the White Chrome colorway. The Shadow Camo/G30 that was originally slated for release ended up on the AF line under the original SKU#.

Friday, January 25, 2008

Oakley/Target Media Night - yelkao Aspen, CO - 1/25/08 Oakley celebrated the end of the first official day of Winter X Games 12 by inviting 75 of their closest friends over to the athlete house for some handmade sushi and mingling. The vibe was ultra casual as editors, photographers, riders, Oakley employees and even Gretchen Bleiler’s parents filled the mansion to kick off the weekend. Attendees got a sneak peak at the much-anticipated Gretchen Bleiler collection, before it’s officially unveiled at the SIA tradeshow in Vegas next week. The custom goggle bar was rocking as usual, with a friendly local female staff hooking everyone up with a custom set-up. Two display cases were lit up as well, showcasing the newest in Oakley eyewear. Read the rest of the story at: http://oakley.com/community/news/article/id/648 Shades for all shapes - O.T.T. Kevin Fujii of The Houston Chronicle heaps praise on Oakley for its Asian/Alternative Fit Line. Andy McSorley, Oakley's eyewear brand manager is quoted in the article saying: "The greatest compliment you can give your equipment is to forget that it even exists, allowing you to focus 100 percent on your own performance rather than the performance of a product you might be using." Read the full article at: http://www.chron.com/disp/story.mpl/headline/features/5444272.html

Wednesday, January 23, 2008

Oakley On Fuel TV - yelkao Airing Monday, January 21, 2008 at 8:30pm Eastern Time (5:30pm Pacific Time), and re-airing eight more times over the next month, FUEL TV will showcase “Blue Carpet Special Push Process.” Go behind the scenes at the Oakley Headquarters for the premiere of their latest wake film, “Push Process.” In “Push Process” Filmmaker Justin Stephens catches the progressive riding of Andrew Adkison, Danny Hampson, Dallas Friday, Keith Lyman, and more in locations including Australia, South Africa, the Amazon, and around the world. “Working with FUEL’s Blue Carpet Special at the world premiere of Push Process was a blast,” said Matty Swanson, Oakley Sports Marketing Manager. “Having Keir Dillon as the host really made the show. And his knowledge of the riders and the movie made for a great story in this 30 minute feature. Oakley and FUEL’s partnership is growing stronger with every project. Please tune in and see Oakley’s headquarters and Spring 08 products in this amazing TV show.” Read the rest of the story at: http://oakley.com/community/news/article/id/645

Tuesday, January 15, 2008

Push Process @ X-Dance - Defenderoftheo Defenderoftheo_xd.JPG Oakley's first wake film Push Process will lead off the X-Dance action sports film festival in Salt Lake City, UT Saturday January 19 from 2:00 - 3:00 P.M. This is an amazing story for the project! We are nominated as a finalist in the Awards Ceremony to be held Wednesday January 23. Oakley won the 2006 Best Core Film award with The Community Project, and Justin Stephens our Push Process Director won Best Core Film Award with The Truth in 2007. We are hoping the judges are pleased with our contribution in 2008 and will award the films according to their strengths. "X-dance is all about celebrating the growth of actions sports and the filmmakers who document its progression,” says Justin Stephens, director of Push Process, Oakley’s latest release which is a part of X Dance 2008. “As a filmmaker in the action sports community I respect and look forward to this event each year. It’s an honor to have Push Process included, and to kick things off as the first screening is even more exciting. It means a great deal to everyone who worked on the project.” It is an honor to be the first production company to screen a film at the festival. And we are asking for your assistance in making this an amazing screening. Please come out and help us pack the theatre. There are 250 seats and we want this event to sell out!! The screening will start with opening statements from the Director, producers, and athletes. A quick photo opportunity of the entire Push Process group, a slide show and then we will show the movie. For more info visit: http://oakley.com/community/news/article/id/641

Thursday, November 01, 2007
Collectors Spotlight #13 - Dann We move into or second year of Collector Spotlights, somehow managing to not miss a month. This November brings us a collector who is handy with the dremel and customizing his collection to include a variety of new lens tints and frame colors. Please give it a read: http://www.o-review.com/collectors.asp?ID=18

Thursday, October 04, 2007
Limited Editions for Cancer - TheVault In Paris, on October 9, there will be a special auction for the awareness of Breast Cancer. Oakley gave 2 Limited editions for this auction: Speechless Pink/Grey Polarized: Hijinx Pink/Black Iridium: Pictures and information taken from the www.oakley-fr.com site

Wednesday, October 03, 2007
Collectors Spotlight #12 - Dann The 12th edition of the Collector's Spotlight is now up, so please give it a read: http://www.o-review.com/collectors.asp?ID=17

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