O-Review

Coming Soon: The Robert Pimple Limited Edition Hijinx

Jul, 1 2008 09:27:00 EST

June 26, 2008

Painter. Graffiti Artist.

Influential. Controversial.

Barry McGee is the given name. “Twist” the preferred moniker. Robert Pimple the ultimate alias.

And it all adds up to a career spent as one of the central figures shaping San Francisco’s urban art culture.

Read more at: http://oakley.com/community/posts/766

Oakley.com Update

Jun, 10 2008 20:32:00 EST

Oakley has now updated the Community section of their web site with a new look! Now with more photos and videos and a new way of navigating the news stories.

Check it out at: http://oakley.com/community

Uniquely Tour

Jun, 9 2008 12:47:00 EST

Austin, TX - 6/2/08

The Uniquely Oakley Tour kicked off at the Texas Ski Ranch outside of Austin, for the only Maven Session in Texas. Oakley’s Amber Wing was on-site for the two-day camp May 7th and 8th, followed by an Oakley women’s party on Friday, May 10th.

Austin has a strong wakeboarding contingent and a young consumer base always looking for new and unusual experiences, which makes it the prefect location to bring Oakley’s traveling R&D unit, the Rolling O Lab, which will be in downtown Austin for the popular Longhorn Rail Jam on Saturday, May 10th. The 2 day event brought participants as young as nine years old.

Read more at: http://oakley.com/community/news/article/id/770

FIRST EVER DESIGN BRIEF

May, 31 2008 13:42:00 EST

FIRST EVER DESIGN BRIEF
Letchworth, England - 5/30/08
On May 19, 2008, our international crew in the UK launched the first ever Oakley Design Brief presented by the Daydream Network. Click here to check out the brief.

The project, which is an organic extension of the Oakley Artist Series concept, is a unique opportunity for the UK’s top young designers and artists to customize a limited edition pair of Oakley Hijinx™ sunglasses.

The Oakley Design Brief is one of the most creative and engaging projects Oakley has ever put out there and presents artists with a truly unique and challenging blank canvas.

To reach out to such a specialized audience, Oakley hooked up with the Daydream Network, an inspirational duo with a direct link to grass roots creative cultures.

Through their publications, exhibitions and “idea” platforms word is spreading and the Oakley Design Brief is attracting attention from professional artists, up and coming design students and some incredibly talented amateur enthusiasts.

UK entrants have until July 18, 2008 to download the design templates from the website and submit their treatments to be judged by a suitably aspirational panel of experts from Oakley and the creative industries.

The most outstanding design will have the distinction of being produced as the UK’s limited edition Artist Series and join the elite global line up including Art Chantry, Todd Francis, The London Police, Frank Kozik, C100 and Naomi South.

A final exhibition will be held in London, England later in the year to showcase the exceptional artwork submitted and announce the winning UK artist series design.

To learn more about Daydream Network, please visit their site.

Visit http://www.oakleydesignbrief.com/index_.html for more info

Factory Pilot MX Tour

May, 28 2008 18:41:00 EST

Foothill Ranch, CA - 5/26/08

To most, Memorial Day weekend signifies the kick off to summer, but in the Motorcross world it means one thing: Glen Helen. To celebrate the upcoming outdoor season, Oakley threw a party for its top accounts, athletes and industry comrades. Oakley headquarters was fully equipped for the evening, with the brand new Rolling O Lab, a fresh built out lobby and a custom goggle bar. Wahoo’s served up dinner, the DJ was spinning and the bar was wide open.

Breaking a record for the newly christened west coast R&D unit, more than 400 people experienced the Rolling O Lab. Upon finishing the world-class clinic, they received their gift bags, which included a custom FP tour, new Factory Pilot Gloves and tons of other goodies. At this point it was time to enter the custom goggle bar, where each participant got to choose a frame color, outrigger and strap to create a special goggle.

As part of Oakley’s evolving artist and special collaboration, the party also served as the launch of the limited edition Troy Lee Design Gascan. The crew from TL design brought out the collection, and a few of the yet to be released pieces were put up for a special prize. Live rock and roll karaoke provided by the Lamones determined who would receive the glasses.

Read more at: http://oakley.com/community/news/article/id/762

SNEAK PEEK: GLOBAL GASCAN

May, 28 2008 18:36:00 EST

Foothill Ranch, CA - 5/27/08

The shortest distance between two points is a straight line. Unless you’re trolling around the globe for a sunglass that encapsulates 25,000 miles worth of sport culture.

COMING SOON: the Limited Edition Global Gascan®. Only 5,000 frames repping the regional banners will be produced for earthly eyewear enthusiasts that cross the world divide, erasing borders and boundaries one continent at a time.

Read more at: http://oakley.com/community/news/article/id/767

Pinehurst Pro/Am

May, 22 2008 09:25:00 EST

Pinehurst, NC - 5/14/08

Oakley golf scored a smash hit with the 4th Annual Oakley Carolina’s Pro/Am Golf Tournament, as it teed off on the historic grounds of Pinehurst yesterday. This was stop number two of the 2008 Oakley/Corona Golf Tournament Series and one everyone had been looking forward to.

The stories of champions and the traditions of championship golf have been created at Pinehurst since 1898 (est. in 1895). Pinehurst is the site of more championships than any other golf course in the country. Most recently, this historic North Carolina resort played host to the 2005 U.S. Open. Oakley and Corona were very pleased to have the Carolina’s Tournament Tour Stop at such a legendary location.

150 regional accounts and pros alike enjoyed a fantastic day of golf on the Centennial Course No. 8. The tournament provided some really solid golf from the Pros and Ams, including a hole in one on number 13!

Corona kept all the players full with tasty beverages, Hooters girls entertained at designated tee boxes and tons of prizes were up for grabs for everything from longest drive to closest to the pin.

Each player was given an Oakley backpack filled with golf goodies, a custom Flak Jacket and a private tour of the Rolling O Lab. The new wrap job on the outside of the Rolling O Lab popped like cherry flavored bubblegum off the North Carolina spring green grass.

Read more at: http://oakley.com/community/news/article/id/751

Check out the photo gallery at: http://oakleymarketing.com/sm_news_051208/pinehurst_photos/

ENDURING DEBUTS

May, 12 2008 11:45:00 EST

Foothill Ranch, CA - 5/7/08

Oakley, Inc. today announced the release of ENDURING, the world’s first sport performance eyewear made exclusively for women. Created in collaboration with the company’s top female athletes, ENDURING addresses all the perform¬ance needs of today’s woman while giving her the style of a freshly original, uniquely feminine design.

“Oakley ENDURING bridges the gap between form and function to offer female athletes the performance, protection and fit they need, and the style they deserve,” said Colin Baden, presi¬dent of the company. “Oakley evolved in the world of action sports, serving the uncom¬promising demands of world-class athletes. Our impressive roster of female athletes gave us a wealth of insight into the wants and needs of today’s active woman. We applied this insight and the knowledge that came from decades of optical innovation to create a world first, the only sport performance eyewear truly made for women.”

Read more at: http://oakley.com/community/news/article/id/747

Create Your Diorama

May, 1 2008 22:39:00 EST

http://oakley.com/community/news/article/id/738

Foothill Ranch, CA - 5/1/08
Oakley invites all fans of action sports to create their own diorama depicting their favorite sports theme. Follow the lead of some of the top figures in sports like Bruce Irons, Ryan Sheckler, Keith Lyman and Mike Mason. Rep your action sport focusing on surf, skate, wake or FMX and combine that energy with other objects, symbols, images and artifacts that define who you are. Don’t forget to include the Oakley logo somewhere in your diorama. Either build your diorama and photograph, take video or create it in a design program. The Oakley experts will determine whose diorama makes the grade and wins the gear.

Grand Prize: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win their choice of one of the following:
1. Bruce Irons signed Surf Board and a pair of Bruce Irons Signature Edition Hijinx® Oakley sunglasses.
2. Ryan Sheckler signed Skate deck and a pair of Ryan Sheckler Signature Edition Twitch® Oakley sunglasses.
3. Shaun White signed Skate deck and a pair of Shaun White Signature Edition Montefrio® Oakley sunglasses.
4. Keith Lyman signed Wakeboard and a pair of Polarized Oil Rig™ Oakley sunglasses.
5. Mike Mason signed jersey and a pair of Inmate™ Oakley sunglasses.

* 1st Runner Up: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win a $200 Oakley Shopping Spree.
* 2nd Runner Up: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win a $150 Oakley Shopping Spree.
* 3rd Runner Up: One winner, selected by Oakley experts from the top 100 highest scoring entries, will win a $100 Oakley Shopping Spree.
* Most Viral: One winner, selected by Oakley experts from the top 100 Most Viral entries will win an Oakley Artist Series London Police Presentation Pack that includes a Gascan® Sunglass, Crowbar Snow Goggle and a Hoodie (Hoodie available in a medium or large size).

Collector Spotlight May '08

May, 1 2008 16:17:00 EST

The spotlight for May features another Thombs showing off his love for the O across the world. Give it a read:

http://www.o-review.com/collectors.asp?ID=23

COMING SOON: MLB EYEWEAR

Apr, 30 2008 14:08:00 EST

Foothill Ranch, CA - 4/25/08

Innovation. Sport performance. We’re stepping up to the plate.

COMING SOON: OFFICIAL EYEWEAR OF MAJOR LEAGUE BASEBALL.

From the American League:

- Boston Red Sox
- Detroit Tigers
- Los Angeles Angels
- New York Yankees
- Seattle Mariners

From the National League:

- Arizona Diamondbacks
- Chicago Cubs
- Los Angeles Dodgers
- New York Mets
- Philadelphia Phillies
- San Diego Padres

Read more at: http://oakley.com/community/news/article/id/729

End Search

Apr, 30 2008 14:04:00 EST

Foothill Ranch, CA - 4/24/08

Southern California’s BMX community was out in force last Friday night, for the premiere of Josh Harrington’s newest BMX flick, End Search. More than three hundred people showed up to Oakley Headquarters in Foothill Ranch for the much-anticipated screening.

It was a rowdy crowd and everyone loudly approved of the new film—especially when Josh Harrington nailed the four-kink rail outside the Oakley building.

Unlike most new BMX videos, End Search isn’t stuck in one riding style—it mixes up street, park, and trails (rail king Josh Harrington filled his segment with what he does best). Each segment held its own and insane banger clips and the video was packed with timeless tricks and something for everyone. End Search rivals any BMX movie made in the past few years and it will defiantly hold its ground in the years to come.

“It blew my mind,” said Oakley Sports Marketing Manager Mark Scurto. “It was authentic, really good street riding. I was seriously amazed.”

Read more at: http://oakley.com/community/news/article/id/728

OPJ Comes to N. America

Apr, 24 2008 10:20:00 EST

San Clemente, CA - 4/23/08

The nine-event worldwide Oakley Pro Junior series hits North America in conjunction with the 6.0 Lowers Pro at Lower Trestles, San Clemente, Calif. May 2-3, 2008. The Association of Surfing Professionals (ASP) Grade 2 event will boast a $10,000 prize purse, and as stop number one of the Macy’s California Trifecta Surf Series, will offer an upgraded $10,000 bonus purse to the top three overall points winners at the end of the three-event series. The event is also the only U.S. qualifier for the five-stop Oakley Pro Junior Global Challenge, which will culminate in Bali, Oct. 7-17, with a massive $75,000 prize purse.

“The Oakley Pro Junior series is our top surf event initiative for 2008,” said Ronny Nelson, surf marketing manager for Oakley, Inc. “Trestles is the first of four events on the North American leg of the series, it kicks off the Trifecta, and is the qualifier for the Oakley Pro Junior Global Challenge in Bali this October. Trestles is also a crucial event for America’s top junior professionals vying for a seed into the ASP World Junior Championships. This is a huge event for the juniors and Oakley is stoked to be a part of it.”

As the North American qualifier for the Oakley Pro Junior Global Challenge Championships in Bali in Oct., Trestles is stop number three out of six. Two qualifiers have already been completed, one in North Stradebroke, QLD and one in Durban, SAF. The last three stops are in Brazil, Japan and France. With the top two finishers in each event gaining entry into the Championships, Lincoln Taylor (QLD), Julian Wilson (QLD), Shaun Joubert (SAF) and Nic Godfrey (SAF) have already qualified. They will meet the winners from each of the remaining Oakley Pro Junior Global Challenge qualifying events.

www.oakleyprojunior.com

Read more at: http://oakley.com/community/news/article/id/725

Uniquely Oakley Tour

Apr, 24 2008 10:17:00 EST

4/23/08

Oakley is teaming up with Girls Learn to Ride, a Web site geared towards the action sports female which produces 800 sports educational clinics nationwide, to host a series of women’s wake, surf, mountain bike and snowboarding camps over the coming months.

For the wake portion of the tour, Oakley is partnering with Maven Sessions, a nationwide tour of wakesports clinics for women and girls taught by female pro wakeboarders, which focuses on growing confidence on the water, teaching proper technique and helping girls network with other local girls who love to ride.

The Uniquely Oakley Tour kicks off at the Texas Ski Ranch outside of Austin, for the only Maven Session in Texas. Oakley’s Amber Wing and Jack Blodgett, as well as the Oakley Push Process boat, will be on-site for the two-day camp May 7th and 8th, followed by an Oakley women’s party on Friday, May 10th.

Read more at: http://oakley.com/community/news/article/id/726

Vision East 2008

Apr, 16 2008 15:47:00 EST

New York, NY - 4/14/08

North America’s largest eyewear trade show saw over 15,000 people descended upon the Javits Center in Manhattan, New York for the 2008 Vision Expo East. Oakley is always known for putting together innovative and successful booth areas and 2008 was no different with our largest footprint ever - an 80 x 80 location highlighted by the Rolling O Lab. By having the O Lab in the booth location key accounts were able to meet with their respective Sales Reps to go over the new eyewear lines and gain some education on Oakley’s approach to providing superior optics.

All the visiting accounts were very impressed with the new eyewear pieces within the Square O, Women’s and Rx lines. Oakley in the past few years has begun to really establish a strong and dominating presence in the lifestyle eyewear category. And the accounts are taking notice of the hard work that our Brand Managers and Designers have put into growing this category for the brand. Standout pieces at the show were the Inmate for Square O, Ravishing for Women’s and the always-popular NanoWire with version 4.0. Additionally, a preview of the NEW high end polarized line and three NEW Ophthalmic collections received great praise as well.

Read more and check out the photo gallery at: http://oakley.com/community/news/article/id/713

Oakley, Coughlin on Cutting Edge

Apr, 11 2008 10:56:00 EST

Delaware, Ohio - 4/9/08

Reigning POWERade champion Jeg Coughlin Jr. has taken a big step towards increasing driver safety in the Pro Stock category by trading in his traditional two-piece driver's suit for a new one-piece creation from Oakley Motor Sports.

A 52-time national event winner, Coughlin has been sporting a prototype suit named Factory Pilot. It features three layers of protection and is SFI rated 5. Like all of Oakley's safety gear, it is constructed with award-winning CarbonX fabrics.

"We're seeing a big push for safety at the moment and through our conversations with Jeg we realized there was a need to improve what Pro Stock drivers are currently wearing," said Todd Hayes, Oakley's Sports Marketing Manager for Motorsports Worldwide. "The evolution of firesuits in the class just kind of went to the two-piece design, which has since survived mainly because it's easy to take the jacket on and off.

Read more at: http://oakley.com/community/news/article/id/710

Pipe, Pampering, Progression

Apr, 7 2008 13:46:00 EST

Snowmass, CO - 4/7/08

Pro snowboarder Meg Pugh was driving from Utah to Snowmass for the Gretchen Blelier Snow Angel Invitational presented by Oakley last Friday when she saw a deer in the middle of the road, swerved to miss it and hit a guardrail. After passing a breathalyzer test and interrogation from a helpful police officer, Meg caught a ride to the nearby one-horse town, where there wasn’t a rental car to be found. Fortunately there was an impound lot, where Meg found her new ride…a 1985 Nissan Pile. (What it lacked in speed and safety, it made up for in style).

Meg missed Saturday’s halfpipe competition, in which host Gretchen Bleiler won with a series of flawless and varied runs, but puttered into Snowmass Village just in time to catch the athlete yoga session, a CoverGirl makeover and girl’s night out. (If you didn’t know how much Meg likes to compete, you’d almost think she planned it that way.)

Read more at: http://oakley.com/community/news/article/id/708

Around the Bloc

Apr, 5 2008 13:37:00 EST

New York, New York - 4/2/08
On Monday night Oakley invited 300 friends to the Nicholas Robinson Gallery in Manhattan to showcase the artwork and Artist Collaboration sunglasses of Frank Kozik, Todd Francis, The London Police, Will Barras, Art Chantry, C100 and Andrew Petterson.

In a format unlike Oakley has ever attempted before, “Around the Bloc” drew a hip international crowd to a spacious gallery in Chelsea for a night of art, music and design.

“It’s really cool for Oakley to show its other side,” said artist Andrew Petterson, who showcased his artwork alongside his hand painted Frogskins. “Tonight is a successful example of Oakley branching out from sports and competition and reaching out to its art and culture roots.”

DJ Neil Armstrong and DJ Relm pumped beats throughout the two-story venue, which upstairs displayed the art and sunglasses of the seven artists. The expansive walls and minimalist design of the gallery on West 20th gave the art generous room to breathe and showcased the Artist Collaboration sunglasses as true pieces of artwork.

Downstairs Red Bull cocktails quenched those waiting in line to design a custom t-shirt. “Hit & Run” brought their unique screen printing press and offered guests a choice of designs from Oakley artists. Partygoers also received a make-your-own-Frogskins kit, which included retro Oakley Croakies and a booklet describing Oakley’s Limited Edition program.

“I’m really enjoying myself tonight,” said Munich-based C100, who showed his ’09 Frogskins. “I did a collaboration with Prada and my experience with Oakley has been much better. I really appreciate how much influence Oakley allows the artists to have. I knew some of the other artists before tonight, but for some, it’s the first time I’m seeing their work and I really like it.”

“Around the Bloc” was a groundbreaking event that showed an influential crowd that Oakley values artistic expression as much as optical superiority. The enlightening event captured the essence of the Artist Collaboration and Limited Edition programs like never before.

Words: Tess Weaver
Photos: Russ Hennings

See More Photos at: http://oakley.com/community/news/article/id/704

Ebay Seller Impostor

Apr, 2 2008 08:07:00 EST

***WARNING***

A store on ebay going by the name of the 'O-Review Shop' has appeared. While the goods seem to be legit, it is in no way affiliated with me, this site, or anyone here. Official ORCS members are listed in the Coalition page. Anyone else using the O-Review name or banner should not be connected with us.

http://www.o-review.com/coalition.asp

Golf Digest Demo

Apr, 1 2008 10:11:00 EST

ChampionsGate, FL - 3/31/08

Oakley Rolling O Lab Was On Site At The Golf Digest Demo Tour, ChampionsGate Golf Club, FL

Wrapping up a six week stay in Florida, the O Lab trucks rolled into ChampionsGate Golf Club. For those unfamiliar with ChampionsGate, it is one of Florida’s premier golf venues. With two championship courses designed by Greg Norman and the home course of David Ledbetter (who gives clinics on site), there’s no wonder why it is so revered.

It was there Golf Digest organized their Experience Tour, a demo for several manufacturers to participate in. Golfers from all over the state, Puerto Rico and even Europe came to test the latest in golf equipment technology. Pop up tents from Callaway, Cleveland, Yonex, Ping and Taylor Made to name a few were lined along the driving range. Towering behind them all was the O Lab. Under clear blue skies for two days the white awning on the lab popped, complimenting the billowing cumulous clouds. That paired with the sheer size of the truck gave Oakley an enormous presence. Hundreds of interested golfers came by the truck to check out the latest in Oakley golf spikes and to be educated on the superior optics offered by the leader in optical technology.

Read more at:
http://oakley.com/community/news/article/id/703

ARTIST SERIES -FRANK KOZIK: COMING SOON

Mar, 31 2008 19:31:00 EST

Foothill Ranch, CA - 3/28/08
From his explosive encapsulation of the 80s underground rock scene to a demented dive into the world of vinyl toys, Kozik’s seen it all. With stops in-between to manage his own record label and release a new book, he’s done it all, too.

Now it’s our turn.

COMING SOON: THE FRANK KOZIK LIMITED EDITION HIJINX.

Like Art Chantry, Todd Francis and The London Police before him, only 5000 frames will feature Kozik’s artwork. And only the first 100 editions are reserved for online availability.

Oakley/Corona Invitational

Mar, 31 2008 12:48:00 EST

Orlando, FL - 3/27/08

The Rolling O Lab paid a visit to Falcon’s Fire golf course in sunny Orlando, FL for the Oakley/Corona Golf Invitational. One couldn’t have asked for better weather to enjoy a round of golf. With blue skies and temperatures in the mid 70’s the event went off with a bang. 144 registered competitors somehow turned into 148 golfers on course.

Read more and check out the pics at:
http://oakley.com/community/news/article/id/700

O Lab hits Florida

Mar, 27 2008 18:23:00 EST

The Rolling O Lab was set-up directly next to the Clubhouse at Falcon's Fire Golf Course in Orlando, FL
The Rolling O Lab paid a visit to Falcon’s Fire golf course in sunny Orlando, FL for the Oakley Golf Invitational. One couldn’t have asked for better weather to enjoy a round of golf. With blue skies and temperatures in the mid 70’s the event went off with a bang. 144 registered competitors somehow turned into 148 golfers on course.

Go figure. Maybe it was the complimentary Cleveland sand wedge engraved with the Oakley logo being given away at registration. Or it could have been the complimentary “build your own” sunglasses that were offered to all who went through the O Lab. Perhaps the free BBQ buffet put on by the O Lab Crew enticed people to play the beautifully designed course. I’d like to think that the educational clinics had something to do with it all though. Eight back to back clinics were given to all of the invited golfers just before tee off. The HDO message was easily relayed to all attendees with a great overall response!

A big thanks goes out to Louis Wellen for organizing the event, as well as the entire O Lab Crew who held it down.

Words & Photos: Micah Murray
Oakley: Rolling O Lab Crew

images/News/warwagon_main_image.jpg

more images here http://oakley.com/community/news/article/id/700

Yankee Phenoms

Mar, 26 2008 10:18:00 EST

Tampa, FL - 3/25/08

This past weekend the Oakley Rolling O Lab pulled up and parked outside “Legends Field” where the New York Yankees call home during Spring Training. The weekend was a very successful one for the Oakley brand, but one of the top highlights was chatting with the three pitching phenoms.

Phil Hughes, Joba Chamberlain and Ian Kennedy swung by the Rolling O Lab on Saturday at 7am to receive a personal R&D Demo Tour. After the tour the guys sat down and chatted about playing for the Yankees, this upcoming season and what they thought about Oakley.

Read more and watch the video at:
http://oakley.com/community/news/article/id/697

Yankees Get HDO

Mar, 26 2008 10:09:00 EST

Tampa, FL - 3/25/08

This weekend the Rolling O Lab hit Tampa, Florida for one of the most impactful demonstrations every done for a Major League Baseball Team. Everyone from past Yankee Legends to Future Phenoms walked through the O Lab and all were blown away.

The Rolling O Lab was strategically placed in the Tampa Bay Buccaneers Parking Lot, which doubles as the parking for “Legends Field” across the street. Yankee Spring Training Games are sold out before Spring Training even begins, so this was a great place to talk to the everyday consumer as well.

Read more at:
http://oakley.com/community/news/article/id/698

Oakley's Sunglasses and Design Patents

Mar, 24 2008 19:41:00 EST

Oakley recently sued Fox, Marvel, and others for infringement of its design sunglasses design patent No. D470,166. According to the complaint, the movie industry has knocked-off Oakley’s design to promote Silver Surfer DVDs.

Read more at:

http://www.patentlyo.com/patent/2008/03/oakelys-sun-gla.html

OPJ Easter Sunday Finals

Mar, 24 2008 13:41:00 EST

Durban, South Africa - 3/24/08

Oakley team rider Shaun Joubert (Mossel Bay) overcame a strong challenge by Nic Godfrey (Cape St Francis) to snatch victory in good, clean, one-metre offshore waves at the internationally rated ASP Grade 2 Oakley Pro Junior at Durban’s New Pier. The inaugural junior surfing event was a highlight of the Vodacom Easter Adrenaline festival driven by the KZN Department of Transport which runs until Monday, March 24 on the Durban beachfront.

Joubert showed patience during the final by waiting 10-minutes before his first ride. This paid off as he scored an 8.5 with some vertical turns off a good quality outside set wave. Joubert consolidated his lead with a 6.17, leaving Godfrey with the tall order of scoring a near perfect 9.67 to take the lead and the title. Unfortunately for Godfrey, with time running out, he was unable to find a suitable wave, and so lost out to a deserving Joubert. As winner of the event, Joubert takes home US$2500, while Godfrey pockets a tidy $1100 for his second place. Both surfers qualify for the final championship event of the Oakley Pro Junior Global Challenge to be held in Bali later this year.

For photos, video and profiles, check out:
www.oakleyprojunior.com

Read more at:
http://oakley.com/community/news/article/id/693

OPJ S. Africa, Day 1

Mar, 24 2008 13:37:00 EST

Durbin, South Africa - 3/21/08

The opening day of the Oakley Pro Junior saw some explosive surfing, with pre-contest favourites Rudy Palmboom (Bluff), Klee Strachan (Winkelspruit), Casey Grant (Scottburgh), and Oakley team rider Shaun Joubert (Mossel Bay) progressing to the round of 24 with relative ease.

As expected, competition in the internationally rated Grade 2A ASP Pro Junior event was tough, with the good conditions resulting in some highly competitive surfing.

For LIVE scoring, news, photos and video, check out oakleyprojunior.com.

Read more at:
http://oakley.com/community/news/article/id/691

From Russia With Love

Mar, 24 2008 13:17:00 EST

Krasyana Polyana, Russia - 3/21/08

I’ve always wanted to go to Russia…and here I am, landing in Sochi, the designated host of the 2014 Olympic games. The small airport stands by the black sea and I’m quite surprised to see palm trees through the plane window. We make our way through the taxi drivers, chose one of them by the size of his car, and drive 45 minutes to Krasnaya Polyana. This place looks like a remote European resort…40 years ago.

Oakley always travels with a fun crew, and this trip is no exception. Grete Eliassen, Gretchen Bleiler, Angeline (who has missed her flight) and Marie-France Roy (who had some visa issues and will arrive in a couple of days).

Read more at:
http://oakley.com/community/news/article/id/687

Oakley Heats Up Miami

Mar, 24 2008 13:15:00 EST

Miami, Florida - 3/20/08

Oakley Women brought the heat to Miami, literally. The first day of the 2008 Oakley Women’s Media Event coincided with the hottest March day Miami has had in decades—just another reminder that the Oakley women’s brand is hotter than ever.

Shuttled by a fleet of branded Volkswagen vehicles, media personalities from around the globe trickled into the Ritz Carlton South Beach on Sunday, finding an Oakley welcome gift in their room that included ’08 apparel and a pair of Oakley’s first women’s specific sports performance eyewear, EndureTM. As the dusk turned to dark, editors and fashion directors gathered at the Ritz’s beachfront terrace for a welcome reception. Most attendees resisted the lure of the neighboring South Beach clubs and opted for a good night’s rest for the upcoming morning's boot camp.

Read more at:
http://oakley.com/community/news/article/id/690

Bike Week 08

Mar, 21 2008 14:14:00 EST

Bike Week 08
Daytona, FL - 3/9/08
The Oakley Rolling O Lab paired up with Ducati this year at Bike Week at Daytona International Speedway. Oakley and Ducati have worked together for a number of years creating Ducati themed sunglass color way designs for several frame options. So it was certainly appreciated when Ducati asked the lab to be a part of their overall presence at Daytona. Setup within Ducati Island the newly wrapped O Lab truck complimented the red and black color theme that is Ducati.

Friday was the big day at the track. A variety of entertainment included fashion shows that showcased the “Ducati Hotties”, bike demo performances and free product tosses by the hotties off the O Lab trailer. The crowd was fully entertained and tours were given throughout each day. A great overall response was felt and the O Lab looks forward to pairing up with Ducati later this year for another event.

Words: Micah Murray
Oakley: Rolling O Lab Crew

SEE MORE AT: http://oakley.com/community/news/article/id/689

I Own It

Mar, 21 2008 13:57:00 EST

I Own It
Nashville, TN - 3/4/08
The Rolling O Lab drove up to Nashville, TN to participate for the first time in a Luxottica Retail Sales Summit. With the help of a solid representation from Oakley, the O Lab made quite the impact on Lux Retail managers and associates from Sunglass Hut, Sunglass Icon, Lens Crafters, Pearle Vision and Ilori. It’s always exciting to convey the technology behind Oakley’s superior optics and overall design, but this audience was especially receptive.

The truck was originally supposed to be located inside a ballroom of the Gaylord Opryland center. The height of the truck just barely exceeded the height of the entrance, which forced the lab to move into a hall downstairs. Although the overall ambience of the facility was compromised, the impact was still felt. Tours ran throughout each day with the heaviest traffic rolling through during breakfast and lunch hours.

On the final night of the conference, it was time for the Oakley party to close things out. Becky Wilkinson and the original O Lab crew knew something special had to be done in order to represent the brand. After some window shopping and brainstorming at the nearby mall, we came across the store, Hot Topic. New threads were picked out almost instantly while having a good laugh. Back at the hotel fully suited up, it didn’t take long for people to notice and instantly ask if we were with Oakley or comment on the fact that we were. The crew knew right away a solid choice had been made.

After the lab was closed down the crew headed up to the party. At the top of the stairs a certain song could be heard inside the ballroom that Bryan had just mentioned he wanted to hear. Before I could blink, he ran off with us all in tow. As we cleared our way through the crowd, we rushed the stage and started an instant dance party. Within seconds half the room cleared and also rushed the stage. The rest of the night will be remembered by those who were present. With the tag line this year being “I Own It” I do believe the O Lab crew helped relay that message.

Big thanks to Becky Wilkinson and Ben Masek at Oakley.

Words: Micah Murray
Oakley: Rolling O Lab Crew

See more at: http://oakley.com/community/news/article/id/688

Site Issues

Mar, 14 2008 11:48:00 EST

We apologize for the downtime. Earlier in the week the site would go up and down. After resetting the services, it would only stay for a few minutes. A reboot of the server would only temporarily solve the problem. I noticed that plain text and html files would work but nothing in ASP scripting. After one last reboot, a small test file worked, so I set out to check every page. I ensured that all database calls were closed by the coding rather than left open to time out on their own. This seems to be stable now and will hopefully be fine in the future.

Oakley Women in SD, Vegas

Mar, 13 2008 11:51:00 EST

San Diego, CA and Las Vegas, NV - 3/12/08
On Thursday, February 28th, Oakley hosted an Oakley Women's Night in San Diego at the Sweetwater Saloon. Over 200 retailers, media personalities and athletes helped kick off the new season, celebrating new collections of eyewear, RX, electronics, apparel and footwear.

Read more at:
http://oakley.com/community/news/article/id/687

Wazzu Uprising

Mar, 13 2008 11:46:00 EST

Snoqualmie, WA - 3/11/08
Six climate changes, 4 features, 3 flannel shirts, and 16 pearl jam songs later and we knew we had arrive in the Northwest. In fact, we had rolled up on the 2008 Oakley Uprising at Snoqualmie in Washington. We came to the Northwest to do two things; drink some coffee and kick some quartepipe ass; and the coffee was gone by 10:30am. The anticipation was flying through the air like that little baby that ended up in the pool on the old Nirvana cover. In the words of the famous Eddie Veder: “eeewrwweeerwwerr”. I think what our friend Eddie was trying to say is “set it free young quarter pipe shredders, set it free”.

Set it free we did. The chairlift ride to the “arena of awesomeness” was a wet one, but it was as if by some act of god that the second we approached the quarterpipe the sun came out. Of course it rained again five minutes later, but we were all certain that those were the tears of Quarterpipe legend Terje Haakonsen himself. This was a majestic quarterpipe, with none other then a 6 foot sword sticking through the deck of it. On the backside of this QP was the rail park where we would begin or day. If the rail jam was the appetizer and the QP was going to be the main course.

Read more at:
http://oakley.com/community/news/article/id/686

SPRING INTO UNIQUELY

Mar, 10 2008 14:14:00 EST

Foothill Ranch, CA - 3/7/08
Chart your own course – from tee to green and beyond – with Nikki Garrett. Take on the biggest mountains through the lens of a small town girl, Katerina Nash. Impart some wisdom on the waves like Sage Erickson. Shift gears, loud and clear, with Ashley Fiolek. Set out on your course – and never look back – with Emma Snowsill. And put the pedal to the medal like Victoria Pendleton.

Read more at:
http://oakley.com/community/news/article/id/685
http://oakley.com/women/uniquely

Danny Kass and Elena Hight Repeat Champs

Mar, 5 2008 13:55:00 EST

Danny Kass Throwing Down, p: Matthew Murray

Repeat Champs
Truckee, CA - 3/3/08
Danny Kass and Elena Hight ruled the giant Superpipe at Northstar-at-Tahoe for the second straight year as the fourth edition of the Vans Cup at Tahoe wrapped up under sunny blue skies on Sunday afternoon. The guys top three looked a lot like last year with only Louie Vito sliding into second place behind Kass and repeat third place finisher Iouri Podlatchokov. Kass, who also won the inaugural Cup Superpipe in 2005, takes home $20,000 for his efforts on Sunday. For the ladies, it was Hight claiming the $11,000 first place prize ahead of Lizzy Beerman and Kjersti Buaas Oestgaard.

Sunday, March 2 - Superpipe Finals

Men / Score / Purse
1. Danny Kass (Vernon, NJ) / 92.1 / $20,000 OAKLEY
2. Louie Vito (Bellefontaine, OH) / 90.3 / $14,000
3. Iouri Podlatchokov (Zurich, SWZ) / 88.3 / $7,000

Women / Score / Purse
1. Elena Hight (South Lake Tahoe, CA) / 92.0 / $11,000 OAKLEY
2. Lizzy Beerman (Weston,VT) / 81.0 / $6,500 OAKLEY
3. Kjersti Buaas (Trondheim, NOR) / 75.0 / $3,000

Conquering Demons

Mar, 5 2008 12:50:00 EST

Oakley's Scott McMorris and Tyler Chorlton

Conquering Demons
London, England - 3/4/08
Leading sports lifestyle brand Oakley and Bebo, the global social media network, today announced bold plans to innovate in the field of documentary film making.

During production of “Conquering Demons”, a new film documentary about the sport of snowboarding, behind the scenes footage will be made available exclusively to Bebo’s worldwide audience of 40 million to view.

The raw footage will be available daily from March 6th 2008 at www.bebo.com/conqueringdemons.

Read More at http://oakley.com/community/news/article/id/684

SNEAK PEEK: FLYING TIGERS

Feb, 21 2008 12:21:00 EST

Foothill Ranch, CA - 2/20/08
Introducing a historic military throwback – the mesh point of independence, ingenuity and valor. A place and time where rugged silhouettes, reinforced fabrics and practical details reign supreme. Where fabric inherent of the time meets today’s technical design superiority. Industrial. Intricate. Textual.

Read more at:
http://oakley.com/community/news/article/id/675

Luxotica Group Insvestor Day

Feb, 8 2008 16:12:00 EST

Great Presentation including the Oakley Strategic plan with Scott Olivet, CEO of Oakley.

Lasts about 1 hour, the Q&A is also of interest.

http://www.thomson-webcast.net/us/dispatching/?event_id=9c840fca253736f7260603915fc34654&portal_id=62f6417584ccffa8e1c655c13a450d42

Oakley Pro Junior, Day 1

Feb, 5 2008 08:53:00 EST

North Stradbroke, Queensland, Australia - 2/5/08
Queensland’s North Stradbroke Island turned it on for day one of the all-new Oakley Pro Junior with a pulsing easterly swell generating stormy 1.5- 2-metre surfing conditions at Main Beach today.

More than 140 of the globe’s hottest surfers aged 20-years and under converged on ‘Straddie’ for the start of the 9-star rated ASP Australasian tournament, Queensland’s richest ever-junior event.

International surfers set the pace for the day with 22 heats of round one being completed in very good surfing conditions.
Oakley’s Billy Stairmand (eyewear and apparel) won his heat with a score of 15.10. The up and coming young surfer hails from Raglan, New Zealand and has been with Oakley for more than four years.

Oakley teammate Sam Baldock (eyewear and apparel) brought his Western Australian style to Straddie to win his heat this morning as well.

Read more at:
http://oakley.com/community/news/article/id/662

Oakley Pro Junior Series

Jan, 31 2008 11:34:00 EST

Foothill Ranch, CA - 1/30/08
Oakley’s 2008 Pro Junior surfing series kicks off next week at North Stradbroke Island, Queensland. The ASP Australasian 9-star rated Oakley Pro Junior offers a six-day surfing window from February 5-10th.

The first of six Oakley Pro Juniors is the highest rated and richest ASP Australasia Pro Junior, boasting $30,000 (AUD) in prize money and offering 132 of the world’s best young surfers a chance at 3,500 ratings points.

“We are stoked to be putting on a Pro Junior event,” said Oakley’s Australian Sports Marketing Manager Luke Watson. “Especially one at North Stradbroke Island. We are hoping that the event attracts a swag of international surfers as well as the top Australians.”

Cylinder Beach will host the main event site, however the contest has the option of going to the best surf from Adder Rock to Main Beach.

Read the rest of the story at:
http://oakley.com/community/news/article/id/657

Women's Line '08

Jan, 29 2008 12:30:00 EST

The '08 Women's line is up with 5 new models rather than the traditional 3. Two offerings have been released in the Acetate and O Matter lines, with one Wire.

Acetate:
Belong:

http://www.o-review.com/glassesmodels.asp?ID=2748
http://oakley.com/pd/5528

Betray:

http://www.o-review.com/glassesmodels.asp?ID=2747
http://oakley.com/pd/5529

O Matter:
Eternal:

http://www.o-review.com/glassesmodels.asp?ID=2746
http://oakley.com/pd/5533

Ravishing:

http://www.o-review.com/glassesmodels.asp?ID=2749
http://oakley.com/pd/5532

Wire:
Breathless:

http://www.o-review.com/glassesmodels.asp?ID=2745
http://oakley.com/pd/5224

Also the Asian Fit models for the New Straight Jacket II are up:
http://www.o-review.com/glassesmodels.asp?ID=2755
A new lens called 40% +Red Iridium is also available for the White Chrome colorway. The Shadow Camo/G30 that was originally slated for release ended up on the AF line under the original SKU#.

Oakley/Target Media Night

Jan, 25 2008 00:00:00 EST

Aspen, CO - 1/25/08
Oakley celebrated the end of the first official day of Winter X Games 12 by inviting 75 of their closest friends over to the athlete house for some handmade sushi and mingling. The vibe was ultra casual as editors, photographers, riders, Oakley employees and even Gretchen Bleiler’s parents filled the mansion to kick off the weekend.

Attendees got a sneak peak at the much-anticipated Gretchen Bleiler collection, before it’s officially unveiled at the SIA tradeshow in Vegas next week. The custom goggle bar was rocking as usual, with a friendly local female staff hooking everyone up with a custom set-up. Two display cases were lit up as well, showcasing the newest in Oakley eyewear.

Read the rest of the story at:
http://oakley.com/community/news/article/id/648

Shades for all shapes

Jan, 25 2008 00:00:00 EST

Kevin Fujii of The Houston Chronicle heaps praise on Oakley for its Asian/Alternative Fit Line.

Andy McSorley, Oakley's eyewear brand manager is quoted in the article saying:

"The greatest compliment you can give your equipment is to forget that it even exists, allowing you to focus 100 percent on your own performance rather than the performance of a product you might be using."

Read the full article at: http://www.chron.com/disp/story.mpl/headline/features/5444272.html

Oakley On Fuel TV

Jan, 23 2008 00:00:00 EST

Airing Monday, January 21, 2008 at 8:30pm Eastern Time (5:30pm Pacific Time), and re-airing eight more times over the next month, FUEL TV will showcase “Blue Carpet Special Push Process.”

Go behind the scenes at the Oakley Headquarters for the premiere of their latest wake film, “Push Process.” In “Push Process” Filmmaker Justin Stephens catches the progressive riding of Andrew Adkison, Danny Hampson, Dallas Friday, Keith Lyman, and more in locations including Australia, South Africa, the Amazon, and around the world.

“Working with FUEL’s Blue Carpet Special at the world premiere of Push Process was a blast,” said Matty Swanson, Oakley Sports Marketing Manager. “Having Keir Dillon as the host really made the show. And his knowledge of the riders and the movie made for a great story in this 30 minute feature. Oakley and FUEL’s partnership is growing stronger with every project. Please tune in and see Oakley’s headquarters and Spring 08 products in this amazing TV show.”
Read the rest of the story at:
http://oakley.com/community/news/article/id/645

Push Process @ X-Dance

Jan, 15 2008 00:00:00 EST

Oakley's first wake film Push Process will lead off the X-Dance action sports film festival in Salt Lake City, UT Saturday January 19 from 2:00 - 3:00 P.M. This is an amazing story for the project! We are nominated as a finalist in the Awards Ceremony to be held Wednesday January 23. Oakley won the 2006 Best Core Film award with The Community Project, and Justin Stephens our Push Process Director won Best Core Film Award with The Truth in 2007. We are hoping the judges are pleased with our contribution in 2008 and will award the films according to their strengths.

"X-dance is all about celebrating the growth of actions sports and the filmmakers who document its progression,” says Justin Stephens, director of Push Process, Oakley’s latest release which is a part of X Dance 2008. “As a filmmaker in the action sports community I respect and look forward to this event each year. It’s an honor to have Push Process included, and to kick things off as the first screening is even more exciting. It means a great deal to everyone who worked on the project.”

It is an honor to be the first production company to screen a film at the festival. And we are asking for your assistance in making this an amazing screening. Please come out and help us pack the theatre. There are 250 seats and we want this event to sell out!!

The screening will start with opening statements from the Director, producers, and athletes. A quick photo opportunity of the entire Push Process group, a slide show and then we will show the movie.

For more info visit: http://oakley.com/community/news/article/id/641

Collectors Spotlight #13

Nov, 1 2007 00:00:00 EST

We move into or second year of Collector Spotlights, somehow managing to not miss a month. This November brings us a collector who is handy with the dremel and customizing his collection to include a variety of new lens tints and frame colors. Please give it a read:

http://www.o-review.com/collectors.asp?ID=18

Limited Editions for Cancer

Oct, 4 2007 00:00:00 EST

In Paris, on October 9, there will be a special auction for the awareness of Breast Cancer.

Oakley gave 2 Limited editions for this auction:

Speechless Pink/Grey Polarized:

Hijinx Pink/Black Iridium:

Pictures and information taken from the www.oakley-fr.com site

Collectors Spotlight #12

Oct, 3 2007 00:00:00 EST

The 12th edition of the Collector's Spotlight is now up, so please give it a read:

http://www.o-review.com/collectors.asp?ID=17

FROGSKIN - Re-Release

Aug, 12 2007 00:00:00 EST

FROGSKIN RE-RELEASE
Foothill Ranch, CA - 8/10/07
Be a part of our history with a new spin on a pop culture classic, the Oakley Frogskin®!

At Oakley, we’ve spent decades creating original works of art that reinvent both technology and style. To celebrate the rich history of our brand, we decided to re-release a ground-breaking style that can be traced back more than twenty years to our “garage” company roots.

First introduced in 1985 and originally available in over 50 colors, the Oakley Frogskin was a part of the 80’s pop culture, a time like no other. Ronald Reagan was in the White House. “The Terminator” was in the box office and Run-D.M.C. was in certified gold. We have resurrected the original tooling from the early ‘80s to produce new limited editions, giving today’s culture a chance to own a piece of history.

WHY NOW, IN 2007?

The answer is simple: sometimes, amidst all the Mad Science here at Oakley, we get to waxing nostalgic. So we wanted to give you a chance to channel a core piece of our brand, circa 1985. Far from just reintroducing an older sunglass model, this limited, tiered release applies to those who appreciate the fine art of innovation; people who are setting the pace in today’s world of style.

For each original color combination of this coveted style, only 3,000 Collectors Editions will be produced. This is an opportunity to own a rare retro classic, and once supplies are gone, the window of opportunity will be closed forever!

Words by: Newbear

Oakley extends licensing agreement with Ducati

Jul, 21 2007 00:00:00 EST

FOOTHILL RANCH, Calif., July 20, 2007 (PRIME NEWSWIRE) -- Oakley, Inc. (NYSE:OO) today announced it has renewed its licensing agreement with Ducati Motor Holding S.p.A. (Borsa Italiana:DMH) for an additional three years. Established in 2003, the partnership has yielded a historic collection of eyewear that exemplifies both companies passion for technology, innovation, and design. New for 2007 is a signature edition Ducati OIL DRUM(r), a salute to the world championship career of Ducati racer Loris Capirossi.

A photo accompanying this release is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3959

"Our partnership with Ducati has achieved tremendous success with past product offerings, and we are excited to extend the ongoing alliance," said Colin Baden, president of Oakley, Inc. "Our two companies share a lineage of aggressive design and innovation, as well as a drive to explore unconventional roads of thinking. Ducati motorcycles have more single race victories than all other competitors combined, and we are honored to carry their emblem and colors on exclusive optical inventions that turn science into art."

"Oakley continually raises the bar for performance eyewear and the company's innovative designs continue to be the favorite of Ducati racers," commented Gabriele Del Torchio, chief executive officer of Ducati Motor Holding S.p.A. "Oakley is a dynamic and compelling brand that succeeds by combining the very best technologies and designs, and their ideals of excellence reflect the same uncompromising standards of Ducati engineering and design. We embrace this opportunity to build on our partnership and enrich Ducati's global network with additional products that salute the best of both companies."

The Loris Capirossi signature edition Ducati OIL DRUM(r) features Ducati colors, graphics and ear stems with the racer's emblem and competition number. This unique eyewear design is crafted from durable, lightweight O Matter(r) frame material with the styling of hard-edge lines. Ultraviolet light-stopping Plutonite(r) lenses open peripheral view with an 8.75 base lens curvature and the clarity of XYZ Optics(r), one of the patented innovations of Oakley's proprietary High Definition Optics(r) (HDO(r)). The Ducati logo is laser etched near the bottom edge of the left lens. For more information on the Loris Capirossi signature edition Ducati OIL DRUM(r) please visit http://oakley.com/pd/4807.

Special editions in the signature eyewear line also include Ducati FIVES(r) 3.0, Ducati GASCAN(r), Ducati JULIET(r), Ducati MONSTER DOG(tm), and the Ducati SQUARE WIRE(r) . Rendered with color schemes and graphic treatments consistent with Ducati products, the frames are authenticated with the emblem found on some of the world's fastest motorcycles, and laser etching on the lens signs each piece with the Ducati trademark.

Also announced is a special edition Ducati MX CROWBAR(tm) goggle, which is planned for an autumn release. The goggle will honor Ducati's new HYPERMOTARD(tm) bike, one of the most aggressive and exciting new sport motorcycles in the world of motorsports.

E-mail response

Jul, 18 2007 00:00:00 EST

Just an FYI regarding e-mail contact. For the next few weeks, I will be unable to answer most requests due to my schedule. If it's a quick questions, I will do my best. E-mail asking where to find items will most likely be ignored since I can't help, and it's stated above. If it's new, go to a store or a vault, if it's old try ebay. That's about your only options, I have no connections. Questions about Oakley items, I will try if time allows, but may be delayed a long time or eventually forgotten. I apologize for the inconvenience.

Stephen Murry in Accident

Jul, 5 2007 00:00:00 EST

Stephen Murray Family Fund
Baltimore, MD - 6/29/07
BMX rider Stephen Murray suffered a tragic accident Friday, June 22nd in the BMX Dirt Finals the Panasonic Open in Baltimore, the first stop of the 2007 AST Dew Tour. Family members have established The Stephen Murray Family Fund where friends and fans can help pay his medical bills and support his wife and two young children.

Stephen was attempting a double backflip during his second run when he took the fall. Dew Tour medical staff rushed him to University Hospital where he underwent surgery on Saturday. Stephen is in critical, but stable condition and as of Monday, June 25, has some feeling in his hands and lower back and is able to shrug his shoulders. He is tentatively scheduled to have his second surgery on Tuesday. Please keep him in your thoughts and prayers as we await more information on his current condition.

Stephen has been with Oakley since 2002, representing our brand’s apparel and eyewear. An incredible ambassador for the sport of BMX, he came to the United States from New Castle, England more than ten years ago and has since won X Games gold in Dirt Jumping and consecutive wins at the Gravity Games. Murray even started an event in his backyard in Riverside, CA that has raised the bar in the world of BMX events. Stephen has the heart of a true champion and the ability to overcome even the most difficult of challenges.

Stephen and his family appreciate any help you can give. Here are three ways you can contribute:

Email StephenMurrayFund@hotmail.com with the dollar amount you would like to contribute. You will then receive an email directing you to a Pay Pal Secure account where you can donate by credit card or bank account number.

Mail a check payable to:
Stephen Murray Family Fund:
92 Corporate Park Ste. C #171
Irvine, CA 92606

Make a bank deposit or wire funds directly to:
Stephen Murray Family Fund
Bank of America
4500 Barranca Parkway
Irvine, CA 92614
Routing # 121000358

Oakley/Getty Images TDF Exhibition

Jul, 5 2007 00:00:00 EST

From the 4th - 28th July Getty Images Gallery in london will be exhibiting the original eyewear worn by legendary riders Andy Hampsten, Steve Bauer, Viatcheslav Ekimov, Lance Armstrong and George Hincapie, and unveiling the Special Edition Oakley LiveSTRONG Radar frame.

Dating from 1983 to present day, each pair of glasses is representative of the engineering perfection required for Tour success. Lance Armstrong understands that more than most. On show alongside his gold Oakley M-Frame glasses will be the actual yellow jersey he wore during the first of his seven consecutive Tour victories in 1999 and an exact replica of his Trek 6.9 SSL race bike.

http://www.gettyimagesgallery.com/Exhibitions/default.aspx

Oakley to Merge Into Luxottica Group for US$29.30 Per Share

Jun, 20 2007 00:00:00 EST

MILAN, Italy and FOOTHILL RANCH, Calif., June 20, 2007 (PRIME NEWSWIRE) -- Luxottica Group S.p.A. (NYSE:LUX) (MTA:LUX), global leader in eyewear, and Oakley, Inc. (NYSE:OO), worldwide specialist in sport performance optics, today jointly announced that they have entered into a definitive merger agreement with the unanimous approval of both companies' Boards of Directors. Under the agreement, Luxottica Group will acquire all of the outstanding shares of Oakley for a cash purchase price of US$29.30 per share, together with the purchase of all outstanding options and other equity rights at the same price per share less the exercise price. The total purchase price will be approximately US$2.1 billion, representing an approximate premium of 18% over the most recent 30-day average NYSE trading price of Oakley shares and approximately 24% over the most recent three-month average trading price.

Read more here:

http://investor.oakley.com/phoenix.zhtml?c=67365&p=irol-newsArticle&ID=1017819&highlight=

Livestrong Foundation

Jun, 5 2007 00:00:00 EST

The Livestrong Lance Armstrong Foundation is now online at Oakley's website. Two special colorways have been created for this outreach effort and $20 from each sale will be donated for the fight against cancer. Items are currently pre-order only and will ship in three to four weeks.

The two newest sport frames, the Radar (Path) and Flak Jacket have taken on the black and yellow theme from the foundation and are available for $185 and $150 respectively. More information, including a 'dedication wall where you can leave a note for someone you knew with cancer, can be found through the link below.

http://oakley.com/livestrong

Collectors Spotlight #7

Jun, 3 2007 00:00:00 EST

Spotlight #7 is now online and features the man who pioneered the Collector Spotlight section. Freshly updated from the info back in September, please give Rick's entry a read and feel free to post a comment.

http://www.o-review.com/collectors.asp?ID=11

VeloNews Honors Oakley

Apr, 20 2007 00:00:00 EST

4/17/07
Founded by college dropout Jim Jannard and named after his dog, Oakley has become an icon in the sport. There are only a handful of companies in the world so ingrained in American cycling, and Oakley is the only one that can claim a supporting role during each and every American Tour de France victory.

Jannard started Oakley in 1975 with one product — a motocross handgrip — which he sold out of the back of his car. In the late ’70s, Jannard developed and began selling a motocross goggle that relied on an optically corrected Lexan lens, during a time when his competitors were still relying on glass and plastic lenses. The new goggle sparked Oakley’s reputation for designing high-tech products. In 1983, Oakley produced the Factory Pilot Eyeshade, a hybrid sunglass that relied on an adaptation of the company’s goggle lens. In 1986, when Greg LeMond became the first American to win the Tour de France, he did it wearing a pair of Eyeshades.

That Tour win propelled the company into the mainstream spotlight and prompted Oakley to assign Dana “The Duke” Duke as the company’s first full-time sports marketing representative to its athletes. Oakley found that it could promote its products with high-profile athlete endorsements, rather than advertising, especially when marketing the products’ performance or technological attributes. LeMond was the first, but plenty of high-profile cyclists, including Lance Armstrong, have since followed with their endorsements.

Matt Pacocha
VELONEWS: The Journal of Competitve Cycling
Commemorative 35th Anniversary Issue
“35 Years of Heroes and Innovators”

The official article can be viewed here:
http://oakley.com/community/news/article/id/386

King of the Park 2007

Apr, 20 2007 00:00:00 EST

Waveland, MS - 4/14/07
Greetings from the world of Oakley skateboarding. Spring is upon us and times have been hectic to say the least. In the midst of skateboard madness and the blur that is our everyday lives, one recent event that we were lucky enough to be a part of has really opened our eyes and convinced us to focus on the important things in life.

While attending the King of the Park contest in Waveland, Mississippi, the scale of the destruction to the region hit me like a ton of bricks. Almost two years after Hurricane Katrina flooded and ravaged whole cities Louisiana and Mississippi, the people hit hardest are still struggling to get their lives back in order. Most people whose houses were destroyed continue to live in tiny trailers parked in front of the ruins that were once called home. The sheer enormity of the still wretched destruction can't be fathomed without seeing it with one's own eyes.

One beacon of hope for the city of Waveland, Mississippi is Kelly Welsh, the owner South Coast Skate Park. In the aftermath of Katrina, Kelly did everything humanly possible to get the park back in operation for the kids whose lives were seemingly destroyed in Katrina's wake. With much help from family, friends and a few financial institutions who loaned him money, Kelly rebuilt the park. South Coast Skate Park was the first business in Waveland, Mississippi to reopen after the storm.

The 6th annual King of the Park contest marked the crossroads of a hurricane's destruction and a community's return to normality. Florida 's Chris Coogan and Miles Channevello of Illinois took first and second places, respectively. Oakley's own Tyler Hendley clenched third place and the Red Bull's Most Versitile Skater award with his technical wizardry and insatiable need for speed.

In the scheme of things, a skateboard contest may seem insignificant in the scheme of things for the kids of Waveland, but it's a sign that things are beginning to return to the way things were and the way things will someday be.

Dylan Radloff
Oakley: Sports Marketing Skateboard Manager

The official article can be viewed here:
http://oakley.com/community/news/article/id/385

Oakley Teams Up with FOAM Magazine

Apr, 20 2007 00:00:00 EST

Los Angeles, CA - 4/15/07
Last Friday evening in Los Angeles at BelleVarado Studios, it was in style to wear sunglasses at night – and better yet, indoors.

FOAM Magazine and Oakley hosted a fashion show with the theme “Through the Looking Glass” which featured the latest looks in swimwear and women’s eyewear from a number of companies, including Salinas, Volcom, Billabong, O’Neill, Hobie, Roxy, Split, Body Glove, Rusty, Rip Curl, and Oakley, with accessories from Ezekiel, Fox, Kustom sandals, Goka shoes, and one-of-a-kind jewelry from designer Alicia Shulman.

Guests arrived at the event to find a media wall where pictures were shot against a background featuring the logos of FOAM, Oakley and Step-Up Foundation. The event included an auction of different specialty items donated by the participating companies with all proceeds going to the Step-Up Foundation.

Oakley’s specialty auction items included goggles signed by top female athletes Gretchen Bleiler and Kristi Leskinen, as well as a custom sunglass created by Pro surfer Kira Sheppard.

Other indicators that the event was an Oakley hosted shindig were the ice sculpture encasing a pair of the new women’s Speechless sunglasses, as well as our name included on the cake that was part of the massive dessert spread available to party guests.

All in all the event proved to be another successful exposure event for the women’s eyewear and apparel lines, as the audience was full of local buyers and accounts dealing with Oakley and other competing brands.

With our eyewear the only brand featured in the show, each look coming down the runway had a definite Oakley feel to it.

Words: Alyssa Gross
Oakley: Public Relations

Photos: Russ Hennings
Oakley: Senior Staff Photographer

The Official Atricle can be viewed here:
http://oakley.com/community/news/article/id/387

Collectors Spotlight #6

Apr, 1 2007 00:00:00 EST

I managed to sneak online today and update the new Spotlight. Originally scheduled for last December, we waited until the glorious bicentennial club was achieved. So give it up for Lex, and check out his spotlight.

http://www.o-review.com/collectors.asp?ID=6

Oakley.com Hooks It Up with re-launch

Mar, 29 2007 00:00:00 EST

Last week Oakley announced the re-launch of out website (www.oakley.com), concurrent with the delivery of the spring 2007 eyewear collections, in support of the company's strategic optics and branding initiatives.
After the initial hours of launch Oakley mailed out gift bags to the first three online purchasers. Oakley was able to catch up with one of them, Austin Becker, who literally placed his order just an hour after the re-launch. Below is a short conversation Oakley had with Austin about his online experience.

Read the full Article at Oakley.com - click here

http://oakley.com/community/news/article/id/369

Supreme Frogskins

Mar, 26 2007 00:00:00 EST

In 1975, Jim Jannard started Oakley in his garage lab with $300 and the idea of making products that work better and look better than anything else out there. His first success came in the form of a new motorcycle hand grip with a unique tread and rider-friendly shape. Top pros took notice of the product's "Unobtainium" material that actually increased grip as the rider sweats. Next up for the motocross market was Jannard's wildly successful O Frame goggle, with its lens curved into a perfect arched cylinder to give riders a clear and wide peripheral view. Many versions of eyewear followed and today, world-class cyclists such as Greg LeMond, Lance Armstrong, and Scott Tinley demand the performance and protection offered by Oakley products. The Oakley Frogskins were first released in 1986 and quickly became a symbol of that decade's surf and skate culture. Worn by legend Tom Carrol, Frogskins epitomized the surf lifestyle. This spring, Supreme will introduce four new colorways and one custom Supreme pattern of the classic Frogskins sunglasses. For the first time in Oakley's history, the brand revitalized and put to use the original Frogskins mold for this very special project.

Available this April in Supreme stores worldwide.

from the news section of http://www.supremenewyork.com/

David Flores Tour Stop #2

Mar, 23 2007 00:00:00 EST

Santa Cruz, CA - 3/21/07
The sleepy art and surf town of Santa Cruz, California came alive to welcome David Flores and his new limited edition signature sunglass piece.

Pacific Wave gave free rain to the Oakley crew to showcase David’s artwork, while offering plenty to eat and drink with DJ Pres backing it all up.

The high point of the evening occurred when one of David’s die-hard fans arrived with an original hand painted skate deck from earlier in his career. And through some clever wheeling and dealing the piece was retrieved and added back to David’s insane collection.

Check out the photos below from Santa Cruz – see you in Los Angeles.

http://oakley.com/community/news/article/id/360

The above individual who gave the Deck to David Flores is a Member of the 0-review - O-AFX
He has explained his decision in the Members Forum which can be viewed here.

http://o-review.com/forum_detail.asp?ID=7877&StartNum=0&#new

David Flores Sunglass Collection Tour Kicks Off

Mar, 23 2007 00:00:00 EST

David Flores Sunglass Collection Tour Kicks Off
3/20/07
Oakley’s San Francisco Flagship Store greeted David Flores with the first stop of his artist collaboration sunglass tour. The Oakley store is located in the heart of the San Fran’s shopping district; within the main area of the store, Oakley showcased pieces of Flores’ original artwork and world famous toys.

DJ Pres provided the soundtrack all evening while eager fans came in and waited to purchase the limited pieces. The next stop on the David Flores Collection Release Tour travels down the coast to the well known artistic and surf town of Santa Cruz, California.

Check out the photos from the San Francisco tour stop below.

http://oakley.com/community/news/article/id/359

David Flores Signature Sunglasses

Mar, 20 2007 00:00:00 EST

David Flores Sunglass
3/19/07
This March, Oakley will be offering an exclusive sunglass with an artistic treatment designed by David Flores. This will be the first original David Flores Signature Sunglass.

David Flores is well known for his portraits of celebrities and renderings of cultural icons. His unique artistic style involves crisscrossing curved line segments that almost remind us of the metal structure found in stained glass work. Toy collectors have already been given a taste of David Flores in designer form through the recently released “Evil” and “Bad 8” Dunnys and Kidrobot’s “Konartis”.

To view and read the fulll article click here:
http://oakley.com/community/news/article/id/358

The New Oakley.com

Mar, 8 2007 00:00:00 EST

The New and completely overhauled Oakley.com is now online.

OAKLEY ARCTIC CHALLENGE : NEW WORLD RECORD BEATEN BY TERJE HAAKONSEN

Mar, 6 2007 00:00:00 EST

Terje Haakonsen, has showcased again his talents, beating the world record of the highest jump above a quaterpipe. Flying to 9,8 meters high, our champion has beaten the world record established by Heikki Sorsas during the Oakley Arctic Challenge 2001.

The 2007 Oakley Arctic Challenge edition was one of the best since the creation of the event and everything was gathered to produce an amazing experience: good weather, snow of quality and crazy snowboarders ready to take up all challenges.

Kevin Pearce (USA) won the 2007 Oakley Arctic Challenge in front of Henning Marthinsen and Pat Moore. The fourth and fifth places were for Kim Rune Hansen and Terje Haakonsen.

Watch Terje Haakonsen beating the world record and see all Oakley Arctic Challenge results on -

http://www.t-a-c.no/

http://stream.method.tv/mov.php?mid=331&aid=332&cat=00004&br=256

The original article can be viewed here: http://www.oakleybuzz.com/blogs/index.php?blog=3

Collectors Spotlight #5

Feb, 28 2007 00:00:00 EST

Part 5 of our monthly Spotlight has been posted. This month we feature Mike (Warwagon) from Australia. He's been collecting for several years and has undertaken the crazy task of completing the lanyards. Please take a look.

http://www.o-review.com/collectors.asp?ID=5

The Oakley Arctic Challenge Count Down Begins!!

Feb, 28 2007 00:00:00 EST

The Oakley Arctic Challenge Count Down Begins!!

Olso, Norway (Friday - February 23, 2007)
The Oakley Arctic Challenge is in its final stages of preparation here in Olso, Norway. TAC is seen by many as the premier snowboard event each year, organized by Terje Haakonsen and put on by snowboarders for snowboarders. This invite only event combines the top 24 quarterpipe riders in the world for a massive man-made monument in Oslo. This year’s venue will be unlike any in the best with countless hours of science, on-site development and manicuring by the event organizers and Terje himself!

Once again, Oakley is offering up the “Gold Timebomb” watch to the first rider that achieves a 10-meter air. The past six years TAC has been chasing the seemingly elusive 10 meter (30 foot) air, that Heikki Sorsa missed by a mere foot in 2001. To maximize the chance for the riders of this year’s event in reaching the 10-meter mark, the TAC crew has been hard at work. First we started with the “science of transition” as our event focus, looking into the mathematics of how a rider could achieve a 10-meter air; from there we were able to figure out the necessary elements with the key addition being the 10-meter high drop in ramp.

Other new additions to this year’s event is the format, TAC has changed up the schedule so there are four days of practice and two days of competition. Thus giving the riders the extra time to get used to the large transition and really prepare them for the finals on Saturday. Also, in the past the contest has been plagued by the ever-changing Norwegian weather, to try and work with Mother Nature the event has been stationed in Olso, and pushed up in snowboard calendar season to the first weekend in March.

We will be providing you with many more updates all next week as practice begins on Monday and the riders prepare for Friday and Saturday’s competition. A live webcast will be available from Oakley.com on Freecaster - click here to visit the link. In the meantime check out the course layout for this year’s event to get a true feel for the venue.

View last year’s event (Episode 1 of The Method presented by Oakley) – click here for Method.TV

Click here for the official site:http://oakley.com/news/tac_07/

New Presentation Is Up

Feb, 21 2007 00:00:00 EST

Check it out here:

http://media.corporate-ir.net/media_files/irol/67/67365/Roth022007.pdf

Highlights include images of Radar and Flak Jacket as well as the Lifestyle line and Bloc limited edition series.

Collectors Spotlight #4

Feb, 1 2007 00:00:00 EST

Part 4 of our monthly Spotlight has been posted. This month we take a look at a couple from Hawaii who both share the passion for collecting. Please take a look.

http://www.o-review.com/collectors.asp?ID=4

Oakley Deploys Rolling O Lab to Take High Definition Optics to the Masses

Jan, 31 2007 00:00:00 EST

Oakley, Inc. (NYSE:OO) today announced the deployment of the Rolling O Lab, a mobile demonstration unit that will travel the nation to educate consumers about the company's superior High Definition Optics(r) (HDO(r)) technology. Built as a 40-foot motor coach, the fully self-contained facility will offer live demonstrations of the company's optical performance and protection at retail locations, sport venues and other select public events.

"Consumers need to open their eyes to the fact that not all sunglasses are created equal," said Colin Baden, president of Oakley, Inc. "We developed the Rolling O Lab to educate people about the truth of today's eyewear and to show firsthand how Oakley's HDO(r) sunglasses provide the best optical clarity, impact resistance and UV protection in the industry. By taking our science to the street, we can reach out to those who might not have an opportunity to learn about the quality and performance of our eyewear."

"In educating the public, the Rolling O Lab will also serve as a mobile marketing unit that entertains and enlightens, maintaining a positive and powerful brand presence. It presents a high-quality image of the company by utilizing a comprehensive and meticulously crafted audio/visual package," continued Baden. "Scheduled to be on the road more than 300 days a year, it offers a brand emersion experience that tells the Oakley story, one of technical innovation, inspiration and optical superiority."

Nimble enough to access sporting events and retail locations, the mobile lab facility is built into a 40-foot motor coach with a 2007 Freightliner chassis. Three large slide-outs increase interior space for demonstrations and service as a base camp. The main entrance extends to a 4' x 8' stage and a 20' x 30' awning with half sidewalls provides additional display areas outside the coach.

Technology presentations inside the Rolling O Lab include the use of optical laser scope equipment which demonstrates clarity and prism shift, ultraviolet emitters and measuring devices to illustrate UV protection, and testing rigs that show the effects of high-velocity and high-mass impact situations. The mobile facility includes three large plasma screens (one built into the side of the vehicle), an electronics cart with touch screens, product displays, a seating area and a wheelchair lift for coach access. The coach tows a 20-foot hospitality trailer complete with guest seating and a large plasma display, as well as a gaming unit and restroom.

Oakley's new Rolling O Lab will make its debut at the FBR Phoenix open in early February. PGA tournament fans will be the first to experience this mobile showcase of optical technology. To learn more about the Rolling O Lab, check the company's Web site at www.oakley.com for more information including upcoming schedules.

Oakley's High Definition Optics(r) (HDO(r))

Oakley's High Definition Optics(r) (HDO(r)) is the company's collective performance technology architecture that includes optical clarity, impact resistance and harmful light protection well above industry standards. With patented XYZ Optics(r), Oakley lenses maintain optical clarity at all angles of vision across the entire surface of the lens contours and feature architecture which maximizes peripheral vision and impact protection against sun, wind and potential foreign objects. Protection is further optimized by frame materials and architecture which maintains impact resistance that meets ANSI Z87.1 standards. Oakley's Plutonite(r) lens material filters out 100 percent of all UVA, UVB, UVC and harmful blue light up to 400 nm, and because the filtering is inherent to the lens material, it cannot be scratched off like the coatings of conventional sunglasses. For more specific information about Oakley's lens technology, please visit www.oakley.com/hdo.

View Photos of the Rolling O Lab here:
http://oakley.com/news/rolling_o_lab/

Oakley Athlete Ashley Focre to race in NHRA Funny Car Division

Jan, 15 2007 00:00:00 EST

Following almost a year of supervised testing and months of media speculation, John Force confirmed Tuesday that his second oldest daughter, Ashley, will move up in classification this season to drive a fourth Ford Mustang Funny Car for John Force Racing, Inc., Castrol and the Automobile Club of Southern California.

For the full story check out
http://oakley.com/news/ashley_force/

Oakley's Presentations at the Cowen Consumer and ICR XChange Investor Conferences

Jan, 11 2007 00:00:00 EST

The conference presentations are available to hear along with a slideshow with some very interesting details and statistics about Oakley:

http://investor.oakley.com/phoenix.zhtml?c=67365&p=irol-news

Its a very good overview of where Oakley is right now and where its going.

Icon Awards '06

Jan, 3 2007 00:00:00 EST

The Awards for best product of '06 have been tallied and listed. You can view all the winning votes at the Award page, as well as on the main catalogue pages. Winning items will have an award icon displayed for each year they've won.

http://www.o-review.com/awarddetail.asp?ID=06

Collector's Spotlight #3

Jan, 3 2007 00:00:00 EST

The third installment of the Collector's Spotlight is now up. This month we have Bong from NYC and his amazing wire and watch collection. Please drop by and check it out.

http://www.o-review.com/collectors.asp?ID=3

Collector's Spotlight #2

Dec, 1 2006 00:00:00 EST

The second installment of the Collector's Spotlight is now up. This month we have Lee from the UK and his amazing vintage collection. Please drop by and check it out.

http://www.o-review.com/collectors.asp?ID=2

Oakley debuts new case for 5G iPods

Dec, 1 2006 00:00:00 EST

Oakley has introduced a new case for fifth-generation iPods. Made of ballistic nylon, the 99037 iPod case features a flip-top design, play-through screen and Click Wheel protector, and snap closure. The case is priced at $35 and will be available soon at the online Apple Store and Apple retail locations. Oakley said a “Sheetmetal” version of the 99037 case would be available in Spring 2007.

Original article at ilounge.com:
http://www.ilounge.com/index.php/news/comments/oakley-debuts-new-case-for-5g-ipods/9075

THANKS STEFAN EVERTS AND RICKY CARMICHAEL !

Nov, 26 2006 00:00:00 EST

During its annual meeting at the beginning of the month, Oakley celebrated its 2 pilots, Stefan Everts (10 times Motocross World Champion) and Ricky Carmichael (we can’t count all his Supercross and Motocross titles!) by giving them the two remaining 24K gold Oakley Time Bombs for their long relationship (over 13 years !).

After so many years of domination, Stefan Everts has decided to retire from the competition and Ricky Carmichael will start a new career racing on 4 wheels – Nascar !

Oakley Agrees to Acquire Eye Safety Systems, Inc.

Nov, 22 2006 00:00:00 EST

Oakley Agrees to Acquire Eye Safety Systems, Inc.
Acquisition Expands Company's Military Optics Business
FOOTHILL RANCH, Calif., Nov. 22, 2006 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced it has signed a definitive agreement to acquire essentially all the assets of Eye Safety Systems, Inc. (ESS), one of the world's largest suppliers of military, law enforcement and firefighting protective eyewear, for $110 million cash.

"This acquisition represents another major step for Oakley in our strategy to accelerate growth in our core optics business," said Scott Olivet, chief executive officer, Oakley, Inc. "ESS's brand and company reputation, strong goggle business, and breadth of distribution across military, fire fighting and law enforcement channels complement our existing military eyewear platform.

"Oakley is at its best when we work to solve the most difficult problems of the world's most demanding users -- the exact same thing can be said of ESS," continued Olivet. "By joining forces, we are combining two individually strong brands with remarkably similar core values, enhancing both of our abilities to provide the best product and highest quality service possible."

"This represents an exceptional and timely opportunity for both ESS and Oakley. We believe that Oakley's design excellence, financial resources and international infrastructure will allow ESS to significantly expand its presence in the global protective eyewear markets," said John Dondero, founder and president, Eye Safety Systems, Inc. "Our management team is enthusiastic about this transaction and believes this combination is an excellent step forward for our customers, employees, and most importantly the military, fire fighting and law enforcement professionals who rely daily on our eye protection equipment in their challenging work environments."

"We are extremely proud of our military heritage and excited to combine a shared commitment to product research and development, advanced technology and excellent support for this important channel," said Erick Poston, military business unit manager, Oakley, Inc. "ESS enables us to create a much broader product and distribution platform capable of enhancing service to our existing customers and creating potential for future growth."

The acquisition's $110 million cash purchase price is subject to certain indemnities and post-close adjustments. Subject to customary closing conditions, the company expects the acquisition to be closed during the first half of 2007. Upon closing, the company expects the acquisition to be immediately accretive and estimates a partial year contribution of approximately $30 million to sales and approximately $0.05 earnings per share in 2007. Dondero will continue to lead the development and expansion of the business as its president.

About Eye Safety Systems, Inc.

Eye Safety Systems, Inc. (ESS) creates advanced eye protection systems for military, fire fighting and law enforcement professionals. Designed for the planet's most hostile and unforgiving environments, ESS products ensure peak performance and uncompromised eye safety. Headquartered in Sun Valley, Idaho, ESS is a leader in eyewear sold to the U.S. military and firefighting markets. ESS eyewear is sold in more than 80 countries. For more information, please visit www.essgoggles.com

The official article is here:
http://investor.oakley.com/phoenix.zhtml?c=67365&p=irol-newsArticle&t=Regular&id=934801&

Monster Pup

Nov, 21 2006 00:00:00 EST

The Monster Pup has been in stores for a few days and now has shown up on oakey.com. The official page can be found here:

Regular
http://oakley.com/o/o4268d

Polarized
http://oakley.com/o/o4271d

and as always in the database here:

http://www.o-review.com/glassesmodels.asp?ID=2518

Thanks for the heads up Mason

Collector's Spotlight

Nov, 6 2006 00:00:00 EST

We've created the first edition of what we like to call Collector Spotlight. As the name suggests, each month we will be shining the spotlight on one of our resident collectors to allow members an indepth look at their collection and the person behind it. This new feature will provide us an opportunity to celebrate the diverse community of collectors we have here at the O-Review.

Our first month's collector is Bill "zev5740". We have a few more people lined up, but if this become popular, we will open it up for requests. So please no PM's right now.

Thanks to Rick for spearheading this and doing all the ground work. So without further delay, move on over to the Collector's Spotlight:

http://www.o-review.com/collectors.asp?ID=1

The French Review

Oct, 17 2006 00:00:00 EST

Carine from Paris has opened an all French Website. The site is just beginning, but reviews and new photo's of models are being written each day. If you speak French please head over and help them out.

http://www.oakley-fr.com/

New Rx models out

Sep, 5 2006 00:00:00 EST

Some new models in the Rx line are out on oakley.com. Both come in 2.0 and 4.0 curvature and one model is female specific.

Corkscrew 2.0
http://oakley.com/o/o4302d

Corkscrew 4.0
http://oakley.com/o/o4303d

Bottle Rocket 2.0
http://oakley.com/o/o4304d

Bottle Rocket 4.0
http://oakley.com/o/o4305d

Double Down 2.0
http://oakley.com/o/o4306d

Double Down 4.0
http://oakley.com/o/o4307d

Fate 2.0
http://oakley.com/o/o4308d

Fate 4.0
http://oakley.com/o/o4309d

"Our Life" Skate Video

Aug, 22 2006 00:00:00 EST

Foothill Ranch, CA - August 22, 2006

Through each set of eyes our life can be perceived and interpreted in different ways. Oakley is proud to unveil "Our Life" as seen through some of the worlds most diverse and gifted skateboarders. Each skater comes from dynamic backgrounds and cultures unified by their love for skateboarding. This video was captured through the eye of a camera, spanning all four corners of the globe. Play eyewitness to our compelling footage, unprecedented feats and a fundamentally different level of skateboarding. We at Oakley consider this video an open invitation to be a part of "Our Life". Featuring music by, The Rolling Stones, Wolfmother, Spoon, Cat Power, Earth Wind & Fire and more...

For more information:

http://oakley.com/news/skate/our_life/

Stockholm

Aug, 2 2006 00:00:00 EST

Well we've had the colorways in the database since the February, but now the images are up. Check out the Stockholm page on oakley.com

http://oakley.com/o/o3603d

and our listing

http://www.o-review.com/gogglesmodels.asp?ID=1900

Also found and added the Crowbar Snowcross

http://www.o-review.com/gogglesmodels.asp?ID=2470

Variation List Updates

Jul, 12 2006 00:00:00 EST

We've been adding a lot more to the variations and generational changes listings. More pictures and information have been updated and the page has been split to save image load time. Please check it out, there's a lot there.

http://www.o-review.com/variations.asp

Thanks to Lee and Bong for the help.

Tour De France '06 Preview

Jun, 27 2006 00:00:00 EST

Tour De France '06 Preview

Strasbourg, France - June 2006
The 93rd edition of the Tour de France is upon us. In 21 days the Tour will cover more than 3650 kilometers (2268 miles). The riders are tuned up and equipped with the latest High Definition Optics (HDO®) and are ready for what will be the greatest show on earth for the month of July. The main contenders looking to bring the Yellow Jersey back to Paris are riders such as Phonak's Floyd Landis, Discovery's Yaroslav Popovich and George Hincapie, Lotto's Cadel Evans and AG2R's Christophe Moreau. Since each rider has their own preferences in style, we have given them the ability match their eyewear to their team colors with
OCE (Oakley Custom Eyewear). Some riders like to keep things simple and use one specific glass for everything; rain, wind, sun and shade, that is where Transitions lenses will come in, as they adapt to the roads as conditions change, to let the riders see what others can't.

During the first week, look for riders such as David Millar, Michael Rogers and Bobby Julich to set the bar in the prologue. Throughout the first week, look for attacks in the group which will most likely come back to the peloton in the final kilometer, giving spectacular sprint finishes. This is where you will see guys like Stuart O'Grady, Robbie McEwen and Thor Hushovd "battle it out" for the Sprinters coveted Green Jersey. Once the Tour crosses the top of France, the first of two individual time trials from Sainte Gregoire to Rennes will certainly wake up one or two of the favorites, before they head into the mountains a few days later. When the peloton arrives to stage 10 in the mountains, it's game on! This will be the first major test for the 2006 Tour de France. Look for Iban Mayo, Carlos Sastre, Chris Horner and Paulo Salovedelli to do some major pace setting here. Once the peloton exits the Alps, there's one final individual time trial before the tour heads back into Paris, there you will see who will bring the yellow jersey back into Paris to claim the overall title of Tour de France Champion. The most asked question leading up to this year's tour is, Who will win? The only truthful answer for now is, you never know, we will all have to wait and see.

The Full article with Images cam be viewed here:
http://oakley.com/news/tour_de_france_06/

Oakley Analyst Day Presentation

Jun, 22 2006 00:00:00 EST

Check out the latest presentation:

http://media.corporate-ir.net/media_files/irol/67/67365/OOAnalystDay062006.pdf

This presentation is much longer and more detailed than previous presentations posted on oakley.com.

Note the sneak peek at some of the new display fixtures and a preview of the "Open Eyewear Concept".

My favorite item: check out the T-shirt graphic on the right side of page 152 that looks like an eye chart.

X-Men: The Last Stand

Jun, 2 2006 00:00:00 EST

June 2, 2006

X-Men: The Last Stand, an adapted story from Comic books based on "Mutants", opened in theaters last weekend. So far it has become the highest grossing movie in 2006. Oakley product was prominent on several of the main characters in the movie and we encourage you to go and see for yourselves. Check out Scott Summers, AKA Cyclops (Jimmy Marsden) who was once again sporting a Modified PENNY® with High Definition Optics (HDO®) and an ICON™ 2.0 BACKPACK. Dr Hank McCoy, AKA The Beast (Kelsey Grammer) wore a special made Why 3 to fit his character, and Dr Kavita Rao (Shohreh Aghdashloo) wore an RX CHAIN™.

For more information:

http://oakley.com/news/x_men/

Server Upgrade Complete!!

May, 8 2006 00:00:00 EST

We are now up and running on a better server which should address some stability issues we have had in the past.

LonGshOt_
O-Review Hostmaster

New Investor Presentation

May, 5 2006 00:00:00 EST

Oakley made a presentation at the Lehman Brothers Retail Seminar on May 3. The slides can be viewed here:

http://media.corporate-ir.net/media_files/irol/67/67365/Lehman.pdf

Canteen

May, 2 2006 00:00:00 EST

The Canteen has shown up on Oakley.com, and is based upon the Gascan model, but styled for slightly smaller heads.
When it comes to technology, they say we’re overly aggressive. And because our science and art are inseparable, designs like CANTEEN are anything but restrained. That’s the point. When you wear this frame, you’re rejecting the gutless technology of ordinary eyewear. CANTEEN utilizes HIGH DEFINITION OPTICS® (HDO®) for unbeatable performance, PLUTONITE® lenses for 100% UV filtering, and patented XYZ OPTICS® for clarity at all angles of vision. The comfortably lightweight design is rendered from durable O MATTER® frame material, enhanced with dual cam hinges, and optimized with UNOBTAINIUM® components that increase grip with perspiration. It even meets all ANSI Z87.1 standards for optical precision and impact resistance. You could say CANTEEN makes its fashion statement by letting technology do the talking. Prescription ready.

http://oakley.com/o/o3680d

Polished Black w/Grey
(03-540) - $95

Brown Smoke w/Dark Bronze
(03-541) - $95

Matte Black w/Warm Grey*
(03-543) - $95

Olive w/Dark grey
(12-725) - $95

Rust w/VR28 Black Iridium
(03-542) - $105

Dark Amber w/Bronze Polarized
(12-875) - $150

Polished Black w/Black Iridium Polarized
(12-876) - $160

The most from the Least

Apr, 10 2006 00:00:00 EST

There is a comprehensive new Sub Zero/Zero article called "The most from the least" Written by Phil Barkett (kingphilbert) and Lee Silver (banarno) which is well worth a look,and will tell you everything you ever wanted to know about the Sub Zero/Zero range of sunglasses.
It can be found in the article section here;

http://o-review.com/article005.asp?ID=2347

or alternatively,you can view or download the PDF version here;

http://www.o-review.com/images/Articles/Zero.pdf

Separate Volume World Premiere

Apr, 6 2006 00:00:00 EST

Foothill Ranch, CA - April 6, 2006

Oakley premiered its first surf film, "Separate Volume" at the Headquarters in Foothill Ranch, Ca. The fiesta started with catered street tacos, margaritas, a mobile mariachi band and a sunset photo-op with a donkey. As the sun went down the stadium lights turned on for the pre-movie event of Mexican Lucha Libre Wrestling, like previewed in the new Jack Black film "Nacho Libre". The crowd of 1000 people gathered around the ring to watch these guys beat the living crap out of each other. As the show ended, everyone flowed into the Oakley Lobby and into the Amphitheater to watch the main event unfold.

From gauging under the lip turns on 60 foot waves, by Nathan Fletcher, to Aaron Cormican's rotation flips in 2 foot waves, the crowd witnessed the lifestyles of our Oakley surf athletes in top form. Directed by Matt Goodman and edited my Curt Morgan, the same editor of Oakley's "The Community Project". This duo added a different feel to surf films that are being made at the present time. Filmed in exotic locations around the world, on the best waves known to man and captured in 35 and 16mm footage. This project was given an artistic approach totally unique from anything out there, which created a timeless piece of art in motion.

For more information:

http://oakley.com/news/surf/separate_volume/

Oakley Wins first 2006 Supercross Championship

Apr, 1 2006 00:00:00 EST

Houston, TX - April 1, 2006

Oakley young gun Davi Millsaps won his first Eastern Regional AMA Supercross Lites championship in front of 47,389 fans. Davi got off the gate in 6th place and by the end of lap two - Davi had pulled up to the leaders. He grabbed one tear-off to clear his vision on his chosen Tribal-print O-Frame goggle and made his move to show that there is no doubt whose Championship this is. Davi rode off in the night lights to his fourth win of the season and to a Championship. This gives Oakley our first Championship of the 2006 season.

"This is great," Davi said. "I have been looking forward to this my whole life and I have a lot of people to thank, especially my mother, who has been behind me my whole career as well all of my close sponsors like Oakley, Honda and No Fear. "Now that I have this number 1 plate for the AMA Supercross Lites class, I am ready to go race with the big boys in the AMA Supercross class."

James "Bubba" Stewart was on fire en route to his eighth win in the Amp'd Mobile World Supercross GP/Amp'd Mobile AMA Supercross Series. With this win Bubbs ties his Oakley teammate Carmichael for the Amp'd Mobile World Supercross GP championship. He now has three wins in a row and has won the most main events this year so far. Oakley's Michael Byrne grabbed the $1,500 Progressive Direct Holeshot Award in the AMA Supercross class with Bubba in second and Carmichael in third. Bubba moved into the lead on the opening lap and RC went to second. The two Factory Pilots remained there for the duration of the main event.

"I had a great start tonight but I was unable to run with James pace in the first three laps," said Carmichael. "I was fighting hard out there and not riding conservatively but, at the same time, I do not want to take too many chances. I have a decent lead for the AMA championship but want to win the world championship as well, so I have to step up at these last few races."

"I am having a blast out there," said Stewart. "I am pumped to tie up the points for the world championship, and if I want to have a shot at winning the AMA championship, I need to win races. I had a great pace out there tonight."

I need to say a BIG THANKS to TORCH for bringing the Nitro Freaks out to enjoy a little dirty work.

SX MAIN (20 laps): (Oakley Athletes in Black)

1.James Stewart (Kaw)
2.Ricky Carmichael (Suz)
3.Chad Reed (Yam)
4.Kevin Windham (Hon)
5.Michael Byrne (Kaw)
6.Ivan Tedesco (Suz)
7.Travis Peston (Hon)
8.Nicholas Wey (Hon)
9.Timm Ferry (Hon)
10.Ryan Clark (Hon)

Season Standings: (Oakley Athletes in Black)

1.Ricky Carmichael (Suz), 281
2.Chad Reed (Yam), 269
3.James Stewart (Kaw), 264
4.Ivan Tedesco (Suz), 209
5.Nicholas Wey (Hon), 198
6.Michael Byrne (Kaw), 197
7.Travis Peston (Hon), 160
8.Ernesto Fonseca (Hon), 125
9.Mike LaRocco (Hon), 108
10.Timm Ferry (Hon), 108

For more information:

http://oakley.com/news/mx/supercross_13_06/

Oakley Partners With Transitions Optical to Offer Non-Prescription Photochromic Sunglass Lenses: Sunglass Lenses Automatically Change Color to Adapt to Light Conditions

Mar, 31 2006 00:00:00 EST

FOOTHILL RANCH, Calif., March 31, 2006 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced that it plans to partner with Transitions Optical, Inc. to create a line of non-prescription (plano) sunglass lenses that automatically adjust the level of tint with varying ultraviolet (UV) light conditions. The Transitions(R) Photochromic Technology has been combined with the unsurpassed clarity of Oakley's High Definition Optics(R) (HDO(R)), the impact resistance and optical purity of Plutonite(R) lens material, and the enhanced visual contrast of Oakley lens colors.

"The patented technologies of Transitions Optical combined with Oakley's High Definition Optics marks an evolutionary step in sunglass technology, offering levels of performance, convenience and optical clarity the world has never seen," said Colin Baden, president of Oakley, Inc. "Whether you're golfing, cycling or pounding pavement on a dawn training run, you can't maintain peak performance unless your eyes keep up with your environment."

"Transitions and Oakley are committed to advancing eyewear technology, and protecting and promoting healthy sight. Given Oakley's 30-year sports heritage, this is a great opportunity to bring our photochromic technology to outdoor sport performance applications," said Dave Cole, general manager of the Americas, Transitions Optical. "Now, whether you're an athlete or just involved in outdoor activities these new sunglass lenses provide convenient protection from UV and glare while maximizing visual performance in all lighting conditions."

"If you're a professional athlete, this combination of technologies gives you performance, impact resistance and clarity that you can't get with any other product," continued Baden. "Even non-athletes -- people who just want better comfort and the peace of mind that comes with knowing their view of the world is as sharp and clear as technology allows while being protected from the sun -- will have the opportunity to utilize this combination of the world's best optical sciences."

Offering an entirely new level of performance for sports and recreation, these variable tint, plano sunglass lens products join the line of Oakley prescription lenses currently available with photochromic technology -- Oakley(R) Transitions(R) Lenses and Oakley(R) Iridium(R) Lenses Activated by Transitions(TM).

Oakley(R) Activated by Transitions(TM) Plano Sunglass Lenses

The Oakley(R) Activated by Transitions(TM) plano sunglass lenses will initially be available in two performance colors including Oakley's VR50(TM) and Black Persimmon. As UV light exposure increases, the base lens darkens automatically to maintain a precisely tuned level of light transmission -- from overcast/flat light to bright sun -- ensuring visual acuity is optimized. Additionally, the balanced light transmission helps to boost visual contrast, enhancing depth perception, a key performance benefit that improves visual quality and comfort.

For the initial launch, Oakley expects that six frame designs will be available with the option of Transitions(R) Photochromic Technology. They will be sold under their frame name with "Activated by Transitions(TM)" added.

Oakley(R) Activated by Transitions(TM) Plano Sunglass Lenses

Oakley's Photochromic Page:

http://oakley.com/technology/photochromic/

Discuss it here:

http://o-review.com/forum_detail.asp?ID=5827