So what I've been told by an Oakley employee, is that Luxottica wants to turn Oakley into a high end product to commpete against D&G, Gucci, Prada, Fendi, Versace to name a few. They're idea is to hike up the prices on all of their glasses, etc, and the people who buy the high end will notice and think that if they are higher priced, then they must be high end glasses.

Persoonally, I think it's a stupid idea that just because you take a $150. pair of sunglasses and price them at $450, then more people will buy them. - MKAZ

I agree about charging more for the same level of quality/features. I don't like hearing this but if they're going to do it then they should make the price more worth it. The high end apparel pricing is pushing it. But at least from what I can tell without seeing it in person - Oakley has elevated the functionality and features. More than most people probably don't need but it seems more justifiable than them just raising pricing on what they would normally release. They made an effort to make especially the Latitude collection and even the Reserve collection be more high end rather than just outrageously raising prices on regular AFA.

I feel like there's a happy medium between this and Jim's vision of Oakley never ending up on the discount sales rack. As much as I enjoy seeing what comes out, it's really priced me out of the market. I'm still wearing a pair of Exchange Sun wires that I got BOGO 50% a few years ago. There was a time I was getting 20-30 a year. Granted, I'm not in a financial situation to do that anymore, but income and expenses have been traveling in opposite directions for a while. - Dann

I am kind of glad to read this, I felt like it was just myself not being able to keep up...Oakley losing me as a customer was their fault, not mine. - Benjamin

I think a lot of us are fading Cahoona

Oakley has become less a products company and increasingly more of a marketing company. One of their more visible executives is mostly a marketing specialist with some product management capability. Marketing creates value through manufactured demand, hype building, and image creation. It’s a service that’s really part and parcel of pricing these days, which of course is incongruent with a collector’s product and material-based POV. I tell you, Patrick Mahomes, Travis Scott, and Kylian Mbappe aren’t cheap.

If you’re ok with paying for the high-level marketing service they offer, then you’ll be ok. If you’re more about the product itself and just the cost of materials, the next few years are gonna suck.
- Oak

Great insight Oak!

I was about to say that it comes with two lenses... but airbrake did that in the 220-260 price range depending of the iridium / non-iridium bundle.
And it had spherical lens rather than flat-ish one, if I'm not mistaken.
Damn inflation ! - BiGCoB

Unfortunately inflation and the "economic climate" is a big part of it. Not the only part but a large portion.

You can buy a handgun for that:/ - JP

Ha Ha!

I guess I'm still in the $50 MX goggle mindset. - Dann

You and me both!

We're doing $400+ goggles now? - Dann

- Dullisc

$427 for some of the Signature Series.

Maybe they shouldn't have included the extra lens. Then the $406 possibly could've been $300? That "seems" better.

$225 for Flight Deck
$299 for Line Miner Lunar New Year Collection

Flight Deck Pro Mikaela Shiffrin Signature Series - with extra lens
$387.00
https://www.oakley.com/en-us/product/W0OO7138SMS?variant=888392674036

Flow Scape

50th Anniversary:
https://www.oakley.com/en-us/product/W0OO7145SAN?variant=888392668370

https://www.oakley.com/en-us/search?show=Page&q=flow%20scape:oakleyRelevanceSort&hingeDistanceFilter=&productTypeFilter=&sort=oakleyPriceValue-descSort&text=flow%20scape

Grabbed the Copper:) - JP

Nice! Congrats!

Although this is very tempting as well...

https://www.overlordcaps.com/collections/rudolph/products/overlord-x-rudolph-yukon-cornelius-ear-flaps - yelkao

Need! - Benjamin

You and me both!

Grabbed the Copper:) - JP

Nice! Congrats!

Although this is very tempting as well...

https://www.overlordcaps.com/collections/rudolph/products/overlord-x-rudolph-yukon-cornelius-ear-flaps

New M-Crash Beanie Colors - Dullisc

I'm really digging the Copper one!

Some cool stuff there. I like the Plantaris but I don't love it. I'm not really into collabs. I have to really love it to buy it. Especially if it has the collab brand on it in a very noticeable way. Like the sling bag. Love that bag but PIET is ginaormous they way it is on it. I wouldn't mind one of the caps though.

So since they are still available this long after release it appears they are now making enough of these kinds of things that you would have to sleep your kidney to pay scalpers prices.



- MicahS

You would think if a lot of these types of releases haven't been selling out right away or at all that scalpers would have little "leverage" now. But they'll wait until they do sell out or are unavailable then they'll charge crazy money. Actually I think they still do even without them selling out. I've seen it with Oakley and other brands. They'll put it on ebay for big money even when it's still available sometimes.

Prizm Road Oakley True Digital (Plano) I love that RX lenses look extra because of the AR coatings. - Preludachris

The rx offerings are wild for glasses compared to normal everyday. Look at what you can get in the Plantaris, and these aren't all of them.


- Patient_Cero

That’s crazy!

Tailend Ti

Prizm Sapphire Lenses
Satin Lead Frame

https://www.oakley.com/en-us/product/W0OO6026?variant=888392674975

Welcome! Been wanting to get back into MTN biking again myself. Have my Klein Mantra sitting there in the garage doing nothing. 9 30th Anniversary Subs - Nice! Wish I could help you out on the 0.3 but maybe someone else can or eventually something will pop-up.

Man it went fast - Chattabox23

I wonder how many were available? Not sure I remember reading that anywhere.

New collab with Undefeated











- MicahS

That color scheme reminds me of a toy whale. - Defenderoftheo

Ha Ha! Now that you mention it.

OAKLEY MADE THE MOUNTAIN 60% BIGGER WITH LATEST GOGGLE INNOVATION, FLOW SCAPE
https://oakley-media-hub.prezly.com/oakley-made-the-mountain-60-bigger-with-latest-goggle-innovation-flow-scape

Not feeling this one that much. I like the Sapphire lenses and box a lot though. Is that white, silver or grey for the lower orbitals?

- Dann

" crash test dummy Morgan Fearlight, brother of Future Genesis’ Maxine, a character that connects back to Oakley’s digital protopian universe."
- yelkao

Also known as the headbanger. - Defenderoftheo

Nice!

I wonder why the Oakley prices are so much higher than the price of the Haven pair.. - MicahS

The U.S. has tariffs. Haven is in Canada. If you're buying from Haven in Canada and shipping to the U.S. you're cost will go up. Only way you're getting the Haven price is if you live in Canada and are keeping them in Canada. That's the reason I think. Also when you pay tariffs and import fees when you've bought from another country and it's coming into the U.S. - your "fees" are based on the country it was produced in. So you are going to pay higher fees on these since they were made in China - if I remember correctly that's where these are made because of the Ti - rather than if these were made in Canada. - yelkao

Thats whats strange though. I didnt pay any extra. Even when the invoice came to FedEx I expected import fees but it was for $0... - MicahS

That is weird. I bought something recently off of ebay. A $35 item that I got new (new old stock) for $15 with free shipping. After I paid I remebered about the tariffs, etc. It was coming from Canada. I googled tariffs, import fees and read some things under $800 may be deferred. PLus, I thought $15 coming from Canada the fees can't be that much if there are any. I didn't want to back out on the item after I paid. 3-4 days later I get an email and a text saying fees and duties are $30. SO I paid $45 for a $35 retail item that I was uspposed to get for $15 with free shipping. I asked around and googled it more and found out tariffs, fees, duties are based on the product's origin 0 where it was made - not the country it was shipping from. Si I'd say you got off wasy. LOL But a lot of things I've been looking at are costing more - not all, but a few places are making notes "tariffs included" or "tariffs not included in price." Either way it seems like were paying more.

It seems hard to tell with Oakley. We're so used to them raising prices at random times that it's tough to know if the current high prices of new releases, etc are a result of tariffs or not. Didn't they raise prices a little while back across the board and then maybe 6 months later raised prices across the board again? So the high price of Tailend Ti could be tariffs or not. Who knows?

I've been a Nike fan since I was in third or fourth grade - so along with Oakley - I'm pretty loyal - it's tough to tell with Nike as well. A lot of their shoes seem to be business as usual. But their higher end apparel seem to cost more even for being top tier. The low end and mid-range seem the same. The only difference I've noticed is the expensive apparel seems more expensive. Nike releasing some higher priced items because of tariffs, cost of materials or inflation? Again, who knows?

I wonder why the Oakley prices are so much higher than the price of the Haven pair.. - MicahS

The U.S. has tariffs. Haven is in Canada. If you're buying from Haven in Canada and shipping to the U.S. you're cost will go up. Only way you're getting the Haven price is if you live in Canada and are keeping them in Canada. That's the reason I think. Also when you pay tariffs and import fees when you've bought from another country and it's coming into the U.S. - your "fees" are based on the country it was produced in. So you are going to pay higher fees on these since they were made in China - if I remember correctly that's where these are made because of the Ti - rather than if these were made in Canada.

Welcome!

SCULPTURE MIXED WITH SCIENCE: THE OAKLEY® LATITUDE FW25 COLLECTION
https://oakley-media-hub.prezly.com/sculpture-mixed-with-science-the-oakleyr-latitude-fw25-collection

OAKLEY® AND PATRICK MAHOMES II UNVEIL NEW SIGNATURE SERIES COLLECTION
https://oakley-media-hub.prezly.com/oakleyr-and-patrick-mahomes-ii-unveil-new-signature-series-collection-uph3zt

SATISFY® OAKLEY® CHAPTER VI: EQUIPMENT FOR OUR WORLD
https://oakley-media-hub.prezly.com/satisfyr-oakleyr-chapter-vi-equipment-for-our-world