DECADES OF ATHLETE-LED R&D, BORN IN THE ELEMENTS, DESIGNED FOR WHAT’S NEXT

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From 1975 in a Californian garage, Oakley has shaped over 50 years of vision, performance and culture. Since day one, the philosophy has been simple: design for the future, deliver to the present. That mindset was built by a Research & Development team born from the grit of BMX riders, shaping a design approach grounded in real-world testing, not theory. That philosophy lives today through athletes who move between surf, street and snow.

Guided by athlete-led insights from those who live in the elements, Oakley turns innovation into art. Pioneering hundreds of patented lens technologies, from High Definition Optics® (HDO®) and XYZ Optics® to Prizm™ Lens Technology, enabling athletes to read terrain in any condition, and protection systems engineered for speed and impact. These didn’t just raise the standard; they changed the game.

Oakley’s DNA in snow runs deep, rooted in the knowledge that when athletes can see better, they can perform better. This year, Oakley unveils a new era of innovation for its legacy of riders and community...