Oakley Deploys Rolling O Lab to Take High Definition Optics to the Masses

http://biz.yahoo.com/pz/070130/112776.html

Sweet.

Nice! It'll bo cool to be able to get to one of their stops.

Where do I find a schedule of their stops? I couldn't find it on their website.

Where do I find a schedule of their stops? I couldn't find it on their website.

I think its so new that they dont have a set schedule yet beyond the PGA event in Phoenix. Look for updates soon.

And as much as some of you people might envy us in Hawaii, I still think you get the better end of the stick because of things like this. We'll never see this unless we happen to be flying to the mainland in an area somewhat near one of their stops. So sad...so sad...
Can't even drive to HQ. =P


~Yukio

Perhaps it helps that I can't either? ;-)

That's pretty cool. Can't wait to see it.

Its a long drive to an O-Store from my house (3000+ km's) let alone to HQ. I'd be stoked if I was in Hawaii though...

Imagine our disappointment here in Wales in the UK, we dont even have our own O store :-( a missed oppertunity, my friends and I are all O freaks and would love to get our hands on more stuff instead of having to hunt things down (which is fun in itself but getting more O gear is always an advantage)

that is cool. i hope they come down to houston, i'd def. check them out

Others pics of the rolling O lab on oakleybuzz.com :

http://www.oakleybuzz.com/blogs/index.php?blog=3

FYI for those in southeast Michigan and northern Ohio:

I just heard from the local rep that the Rolling O Lab will be making a stop in the Detroit area on June 1st and 2nd. Apparently a schedule change gave them an opportunity to make a stop here.

The lab will be at Tennis & Golf Company on Woodward Ave in Royal Oak.

To all of our Metro Detroit members:

Just a reminder that the Rolling O will be at Tennis & Golf Company in Royal Oak on Friday June 1 and Saturday June 2.

I called the store today, and they said the Lab will be open noon-6pm on Friday and 9am-6pm on Saturday.

Yup - just got a call from the vault. Will be there tomorrow for sure!!

Here is the addy according to the vault:

30211 Woodward Ave
Royal Oak

That is the correct address. The store is on the west side of Woodward between 12 and 13 Mile.

Mapquest location:

http://www.mapquest.com/maps/map.adp?searchtype=address&country=US&addtohistory=&searchtab=home&formtype=address&popflag=0&latitude=&longitude=&name=&phone=&level=&cat=&address=30211+woodward+ave&city=royal+oak&state=mi&zipcode=

Dunno when I will make it...anyone know if anything can be purchased there, or of any free bees?

Per a store employee at Tennis & Golf, the Lab itself will offer a 10-15 minute tour to show off all the lens technology demos, and there will be a raffle as well. No word on any giveaways.

Tennis & Golf is one of the largest accounts in Michigan, so you can always buy stuff in the store.

Thanks Ed. I hope there is some sort of free-bee...even if it just flyers! LOL

I going to Indy for the F1 race and it's not on the list.

I am amazed!! People who go to F1 races are the ones who spend the money. There are people wearing Oakleys every where.

The O Lab was fun. Here are some pics for those who haven't seen it:

The location


The setup


The main truck and canopy


The chase truck


The welcome sign


The layout under the canopy showing the nice OAKLEY graphics on the main truck


The nice HDO logo on the hospitality trailer


This is the door to the lavatory. Gotta love the mad scientist humor.


The impact tester


The optics demo equipment


Our friendly tour guide John, hamming it up


John again. My four-year old took this picture all by herself. Not bad, eh? I was impressed.


The way cool blue Hijinx that at this point is just a one-off



I got to keep one of the impact test lenses as a souvenir


And finally, the O rep was kind enough to send me on my way with a Racing Division hat


It's definitely worth checking out if the Lab stops by your area.

looks gr8 , bad i for the time being i will not have the chane to see it. looks fun.
congrats.

VERY VERY VERY COOL PIX!!!

awesome pic´s!!!

thanks for share the experience....

they will never make a stop for me :o(

Very cool Eddy, cant wait to go there this summer myself.