Browser Game: https://project2075.oakley.com/

Finishing all objectives will get you a 10% off discount code.

Exciting times. I like this new campaign. It’s a very smart platform to market products through storytelling. It’s like watching a good movie and then wanting to buy the product placements that come with it.

It does the many things I’ve been wanting over the last decade including more of a focus on sci-fi, better connectivity to the original brand identity, and a larger of volume of products that may be considered “art” (still TBD on this last one).

I recognize this is to replenish the fanbase and is geared more for the Gen Z rather than the Gen Xers, so most of this stuff in the years to come (leading up to the 2028 Olympics) will not connect with me. I understand the necessity of it and love the brand direction nevertheless.

If anything, I hope it does bring up a new generation of hardcore collectors that I can sell stuff to at super high prices when I get to retirement age in many, many years.

Haha, there you go.

All I see is 0.3 medusa 2.0