Sample O-Review scenario:
1. Random O-Reviewer buys never before raved about eyewear, or new eyewear is released.
2. O-Reviewers complain about how unattractive or technologically unadvanced said eyewear is and how Oakley is getting away from its roots.
3. Three months pass by.
3. Random O-Reviewer buys said eyewear and posts a picture.
4. Other O-Review members rush to buy up all said eyewear, leaving a trail of mangled credit card bills and college funds in their wakes.
5. Remnants of said eyewear randomly pop up on that hated website for insane prices.
6. O-Review members complain about prices of said eyewear on hated website.
7. Repeat ad-infinitum.