What DBN says is correct. Leases came up, Landlords wanted more money + losses from theft and decline in foot traffic made it not worth the expense so leases weren't renewed. Money was reinvested into other locations. - Defenderoftheo

I wonder why there was a decline in foot traffic though? - yelkao

Wasn't just for Oakley, a lot of retail is pulling out of those areas. Just getting too expensive to do business in places like that. Companies used to write off the loss s as "Marketing" because having stores there was seen as prestigious. Rents and taxes keep rising sales stay flat or down and it's just not sustainable.

I was at the NYC store about 6 months before it closed, there were no customers anywhere, not just the O Store, a lot of empty store fronts around it,

What DBN says is correct. Leases came up, Landlords wanted more money + losses from theft and decline in foot traffic made it not worth the expense so leases weren't renewed. Money was reinvested into other locations.

https://www.oakley.com/en-us/custom-product/0OO9208CP

3 new lens shapes.

Love those America editions!

Would be something cool to have, but I'm a mere mortal - Dann

Same

Oakley X Beretta (yes that Baretta)

500 units $999 USD





https://www.beretta.com/en-us/product/oakley-x-beretta-500-year-sunglasses-OC091A3565

I kinda thought this was an odd choice considering how popular the monster dogs were. I would have expected those before a fatcat. I mean, I dont mind because I like the fatcat, but it seems a pretty eclectic choice. - MicahS

It's because the FatCat was the direct inspiration for the Players Collection.

New Muzm set incoming

Kinda trying to figure out what the suture jacket has to do with the scar other than a funny play on words....Suture scar...


- MicahS

Look at the shape of them side by side. The Suture Jacket was heavily inspired by the Scar. That's actually why there is the word play in the names.

Existing styles in new JB exclusive colors, very limited quantities only available at one store.

Sick!

?!

It is meant to be sport. It is an elevated Falk/Half Jacket

- O_taj1242

That tracks...

So hear me out, we could all chip in and then share it like a timeshare.

Merry Christmas, Happy Holidays, and Happy New Year!

That price is ridiculous - JP

It's because it's a physiomorphic lens like Kato and Encoder.

I mean, she not wrong...

Looks like a bad rendering of the Balsam frames... - joe.york

I think that's what it is. Marketing just got a little too liberal with the edit trying to make it match the holiday aesthetic they were going for.

They have a lot of Store Exclusives usually like Tees and Sweatshirts.

New collab with Undefeated











- MicahS

That color scheme reminds me of a toy whale.

- cabowabocalifornia

What are those?! - Defenderoftheo

Those are the radar ev from the team China release for the last olympics. They had a few models like evzeros but it was hard to get a handle on them because all the advertising was in Chinese and they were not originally released outside China. They slowly filtered out as the excess stock surfaced and ended up on places like sunglass hut. - MicahS

Nice, Thanks for the answer.

- cabowabocalifornia

What are those?!

- Dann

" crash test dummy Morgan Fearlight, brother of Future Genesis’ Maxine, a character that connects back to Oakley’s digital protopian universe."
- yelkao

Also known as the headbanger.

https://www.instagram.com/reel/DOpTc_DCb6v/?igsh=MTRkdG13cjBudWFxcQ==

Pick up one of these and I’ll end up parking it next to my Zune within a year:D - JP

I'll take that Zune off your hands if it's just laying around. :)