I'm hoping this will look better in person. I thought the same thing about Fuse Box. The straight-on view doesn't show the case details or band shape very well, which can make a big difference overall.
That said, the face is a bit bland. I don't hate it, but it doesn't do much for me.
The unob accents/nubbins on the band are pretty cool. But I am overwhelmingly neutral on the rest of the watch. Which is really fine by me - I can only stand 1 watch on my want list at any given time. (and I still don't have a Hollow Point)