I recently purchased a sf16-c Carbon Prime that came with Ferrari mf bag, storage case and outer box. As we all know, the sf16-c didn't reach the general release stage so I was working on the assumption that the extras came from another pair from the Ferrari range.
However, having done some digging around I have found that one of the two labels on the box is a Lux one that is found on RayBans.
To me, this gives full credibility that this was a complete set created by Lux for sale in the Maranello Ferrari store.

It has been suggested the label has been faked to give it this appearance but the label with the red boarder is too complex to replicate;
Some of the text and bar code is inverted and the label has perforations which would be impossible to copy - even the bar codes and qr code scan correctly.




Ray Ban box label for comparison.

Nothing made from paper and plastic is too complicated to fake.

....would have been a lot easier to fabricate an Oakley label, though...

Oakley are definitely using this type of label - here is a spare nose piece for a Milestone.

I wonder if they had those at the time they produced the SF16C. They could have cobbled together a kit and just made a tag to match later on.

If they were 'cobbled' together, it would have been by either Oakley or Luxottica (or maybe Rayban as it is 'their' style label) and it would have been for sale in the Maranello Ferrari store.

My latest research has led me to believe there may have been four of these complete pairs.

I have still to see another pair of these with correct frame markings such as sku, size and ce. All other pairs either have no markings, NPI or no 'CE' mark which is essential for selling in the EU.

Very nice catch! That seems to be the standard Luxottica label, so I guess they handled the distribution of whatever stock they had (before everything was merged into one system last year or the year before ). I’ve never gotten the story of why the Scuderia Ferrari license transferred from Oakley to Ray-Ban, but I am assuming this release under Luxottica was during that transition period, which makes it quite a find.

It also seems they rushed the release of it. There was also suppose to be a plastic hardshell fitted case as part of the Oakley release, but I guess due to the cancellation of the SKU, they never ended up mass producing the plastic case made specifically for it.

I have seen pairs with correct markings. With SKU, size and CE on one arm and SF16-C on the other arm. Some by itself and some with “Sample”.

Unlike myself, I’m sure many of you are on FB and have already seen the full package of what the SF16-C would’ve looked like if it was released by Oakley, complete with the aforementioned case and badge. From Gabriele Zanni:

SS 106. I can only assume there are at least 5-6 of these out there then, right?

Unseen for me until today.
Thank you, Oak.

The plate with all individual weights is a great idea.
Thank you for sharing :)

Very nice and interesting pictures (never seen before). That's a special edition as we are missing them actually...
(what an idea from Luxx to switch Ferrari from Oakley to RB)