Dart Wire:


Grapevine (O Matter):


Script (Acetate):


And this is for the guys:

nice one Dann, thanks! love those ladies!

Thanks for the pics ! from those pics the Dart looks a little bit like the Spike and the Scrript lite a more round Montefrio.

Quite scary and not so Oakley. The Gravepine is so NOT Oakley that it hurts.

But in the end, I can see these models selling well, Why ? Because they dont look different from what is out there.

I'm just happy to see Oakley doing product shots on black again like in the mid 90s.

I think they're nice. A little more diversity for the women

Very nice. What is the girl in the middle wearing?

Looks like a Montefrio.

yep , really good looking models , with nice looking eyewear , wonder why they are using the o logo instead of the scriptlogo

When I got my sister Berry Dartboards, she actually asked where the Icon was and what was with the script logo. I told her it's the girlie O logo. She wanted the Icon. I'd rather see it as the Icon too.

And have you noticed that's a new script logo.

i was told that it is more of a GRAFFITY logo

Thanks Dann!

I agree with Phil about the black backgrounds. I miss the design language and style they had back then. I like what they do now but the web-site and some of the product shots and posters were very clean and minimal and worked well back then.

The Oil Drum and Spike shots use the same technique, so hopefully they'll move back to that.

sweet stuff, my gf will love it

FYI ; all p.o.p. materials shot for 2006 will have the black background again

I think all those look pretty sweet!! Now if only I could convince one of the girls in the poster to go out with me ;)

Wow those are some good looking women sunnies. Gotta get a gf to go with it now...

I don't know if it's these or some other ladies glasses comming out this year but they will come with a hard white case. This will be first in Oakley history.

Does that mean that:

- they will sell at a higher price point?

- will come with a poorer quality case?

- Oakley has gotten all generous in its old age?

Well, microbag quality has vastly decreased. maybe it's so they have extra funds for these hard cases. I would expect a slight premium on the msrp to cover hard cases as well.

So I wonder if these get hard cases what do they expect new customers who may not have a microbag to clean the sunglasses with? Or will these come with both?

SGH may break over the stress of all these new cases for the women's eyewear. They can't even store the boxes for all the current O eyewear ... where are they going to be able to put all these cases?!?

They'll cram'em in with RayBan and Anne Klein cases and when your sold a pair they'll give you the wrong brands case.

ugh phil, u are bringing back bad memories....

New Riddle Colors


Stockholm Women's Goggles

It's always cool to see new stuff. Thanks Dann.