The campaign they did with real models was not what they expected, so they decided to go back to their initial (and original) roots : the only models they have are their athletes. I think it's a great concept.
Me too, because since the first only women models were not so Oakley in design, getting models for the ads did not set them apart from others a lot I think...
I liked Ana Beatriz Barros : ( I like that they're going to use their athletes more so now. That's how it should be. And yes, most models (fashion models, super models), I can't stand them. I need a little more meat.
Man, your sister sure has *ahem* matured since I last saw her.
Wow... managed to avoid making snarky sexual comments for two years and then I get two into the same thread. Glad this is in the private forum, or my rep would be ruined.
Here's the new Fate Rx ad and the whole Kira/Speechless ad. Looks good so far. Also, on a side note, the Double Down Rx ad looks good too. The glasses themselves look better than I thought.