I like fine watches as much as much as the next guy, but the Omega Seamaster looks like boiled Cabbage compared to Time Tank.
That's a bit strong. I think the Seamaster is a modern classic, James Bond notwithstanding. Nearly 160 years of watchmaking experience versus 5-6 years worth from a company whose core business is sunglasses? That's the immensity of the task facing Oakley. Given a choice between the two models I predict that most, if not all will choose the Omega just because it is an Omega. Consider this: if Omega started making sunglasses and priced them in the same bracket as the X-Metals, would you buy one if you had to decide between that and a Juliet? Pricing it against something as established as the Seamaster is audacious but ultimately the market will decide.