It dosesn't hurt Oakley by buying off of eBay it helps Oakley, they sold it to a dealer who sells on eBay for the same price they sell it to a dealer who sells in a retail store.
It hurts the dealers who follow the rules and dont sell on eBay but dealers that do sell on eBay sell more product and in turn generates more revenue for Oakley. It's not right IMHO but I would guesssome dealers can't support themselves on local sales alone.
It dose hurt Oakley. There are no TURE authorized Oakley dealers on eBay, unless they have buy it now’s for full retail. Other wise they in breach of contract and there for not authorized dealers whether they have been caught or not. The people that are selling in bulk on eBay are not the kind of people that place regular wholesale orders from Oakley (which is how Oakley makes money). Typically they have bought in bulk from some shop going out of business or they have got the product buy some other “under the table” way.
Further more the more consumers think eBay is the better alternative, the more OPD will loose business, the more OPD loose business the less product they order, the less product they order the less money Oakley makes, the less money Oakley makes the less R&D they can afford and so on and so forth. Then some of the OPD have to go out of business or at least get out of Oakley all together, to try and cover some of there loss the sell all their shades in bulk to some guy who says he will take it off their hands for X amount of dollars, then it ends up on eBay and the cycle begins a new! Thus hurting the brand not helping it. ( I could go on a whole rant about how this causes the normal non Oakley fanatic to devalue the brand causing more problems but I will restrain for now)
Ok rant over, please resume you normal love of the O and the Time Tank.