I'm not quite sure what to make of this, but the press release states pushing boundaries, and I can't quite argue with that.

It's billed as a Performance Lifestyle piece. Just when I thought I had the new categories solidified.

It's definitely a road we haven't seen them venture down 🤔

They look like they don't wrap too much which might make for some interesting Iridium effects!

"Performance Lifestyle" sounds like a euphemism for 'active'.

Split the difference

An interesting release for sure.

I have a suspicion the naming of these can be derived with some Urban Dictionary assistance...

Trill - An adjective used in hip-hop culture to describe someone who is considered to be well respected, coming from a combination of the words "true" and "real".

Trillbe = Be True / Be Real

The times, they are a changing...

Wasn't "Trillbe" used as a working title for another release, or am I having another one of those 'senior moments'?

Wasn't "Trillbe" used as a working title for another release, or am I having another one of those 'senior moments'? - skull.jacket

Not that I can recall, but that doesn't mean anything. LOL

Wasn't "Trillbe" used as a working title for another release, or am I having another one of those 'senior moments'? - skull.jacket

It appeared on the Trademarkia site a while back. Some of those registered names appeared quickly, while others sat forever.

When do these come out? Q4?

No word. I assume they're an R3, so late August or September. But maybe sooner given the press release.

Interesting indeed. What's up with that asymmetric icon?

Didn't even notice that. At this point, I'll assume it's a perspective thing.

That is some scary Shhhhhhhhh! It looks wack, but with my luck, I may not look completely horrible...

No pressure, but I think it may be up to you to pull this one off.

looks interesting, cant wait to see what they look like one me. ive been having bad luck with the shield pairs lately.

No pressure, but I think it may be up to you to pull this one off. - Dann

HAHAHA! No pressure!

I really want to like these but I have a feeling they'll look ridiculous on me. Is this the first shield lens with a keyhole nosebridge?

I believe so, as the only others I can think of are the Madman/Badman.

Pure lifestyle stuff like the Latch has the keyhole nosebridge as well as some others. Can't recall off the top of my head an Oakley shield that has a keyhole nosebridge. Probably for a reason...it's an odd pairing for something slanted toward more active wear.

I may be the only one thinking this but they look like Ladies frames to me! That icon is weird too.

The New Dispatch. ;)

The New Dispatch. ;) - H01B3RG

...calmly waiting for the moderators to clean up this slanderous post!

The New Dispatch. ;) - H01B3RG

...calmly waiting for the moderators to clean up this slanderous post! - oogie

LOL, I'm just jealous because I can't wear them. ;)

I kinda of like it, hope it fits me

I may be the only one thinking this but they look like Ladies frames to me! That icon is weird too. - rich5150

I thought the same. I had figured it part of the Women's line when I first saw it.