Oakley Announces Release of New Premium Wristwatch
Swiss Made 13-Jewel Chronograph in Lightweight Titanium

FOOTHILL RANCH, Calif., Mar 28, 2006 (PRIMEZONE via COMTEX News Network) -- Oakley, Inc. (NYSE:OO) today announced the upcoming release of a new wristwatch called Oakley TIME TANK(tm). Further expanding the company's premium line, Oakley TIME TANK(tm) is a Swiss made chronograph that blends the precision of 13-jewel Swiss movement with definitive Oakley design.

A photo accompanying this release is available at: http://www.primezone.com/newsroom/prs/?pkgid=2479

"When it comes to authentic design, Oakley TIME TANK(tm) leaves tracks the world can't ignore," said Colin Baden, president, Oakley, Inc. "Many wristwatch buyers want a look of refinement yet the industry keeps giving them the same, recycled ideas. Oakley TIME TANK(tm) combines sophistication with outspoken styling and is assertive enough to throw some weight around -- even if gravity barely takes notice because it's made of ultra-lightweight titanium."

"Our goal is to turn instruments of timekeeping into objects of art while remaining true to our heritage as a technology company. The computer numeric control (CNC) machined case is sculpted from impact forged titanium and fused with the craftsmanship of Swiss engineering creating another Oakley original," continued Baden. "The drive behind all of our products is to elevate physics to the level of art. That means delivering the unexpected, and refusing to let style walk a beaten path. Oakley TIME TANK(tm) makes its mark on a road less traveled."

Oakley TIME TANK(tm) is available with a genuine leather strap or a titanium bracelet with the fit of micro-adjusting links and the flexibility of self-lubricating thrust washers, reinforced with carbon fiber. The hardest crystal utilized in timepiece creation, pure sapphire, protects the six-hand display and is augmented by an anti-reflective coating designed to improve readability in various light conditions. A screw-down crown seals the case against water pressure equivalent to 330 feet (100 meters) beneath the surface.

The intuitive analog display includes three separate sub dials measuring cumulative time, intermediate time and split time, all down to a tenth of a second. Luminous phosphors on the minute and hour hands improve visibility in low light, and the large date display can be read at a glance. A quartz oscillator cycles 32,768 times per second to calibrate the two-pole step motor, and the drive system is powered with the endurance of a 48-month battery. Oakley TIME TANK(tm) is expected to be available during the second quarter in four styles:


BRACELET CASE DIAL M.S.R.P
Black Leather Titanium Black $995
Brown Leather Titanium Silver $995
Titanium Titanium Black $1,195
Titanium Titanium Silver $1,195

Wow that looks killer and I take back all the bad things I said about the initial images we saw. Now to just figure which stocks to cash in when it's released...

OK, I'll give in. At first I thought the watch went way overboard on the "BLING" factor. But, from this picture, I will seriously look into getting one. Much more technical looking the previously seen.

You all wanted a good look, well there you go! KILLER!

Well, it's out now.

I can't stop looking at it! Well I guess that seals it, this is my new Holy Grail.

Does anybody have access to the High Res pic from the press release site. I want to make it my new screen background.

Not only yours!

No Icon on the face this time. I love it!

You mean like this:

Awesome! I can't wait to see it in person!!

Yea, I dig the stretch Logo with Swiss made under it. Makes for a classy look.

I do wish Oakley would bring back the American Made watch, and break away from the Swiss made thing that everyone does. I know the image is that Swiss made is better but I have a customer who is an avid watch collector and he swears that America taught the Swiss every thing they know about watch making, then just like with electronics and Japan the Swiss became know as the go to watchmakers.

SKUs-
10-191 Black/Black Leather $995
10-192 Silver/Black Leather $995
10-193 Black/Titanium $1195
10-194 Silver/Titanium $1195

Prices not final.

http://media.primezone.com/cache/2175/hires/2840.jpg

Thx Dann

I know the image is that Swiss made is better but I have a customer who is an avid watch collector and he swears that America taught the Swiss every thing they know about watch making, then just like with electronics and Japan the Swiss became know as the go to watchmakers.

That's one hell of a claim. Would love to hear his arguments.

i'll take one of each please....

True that. They told us at training, the Japan-made watches are just as good, but the reason why they got the Tank done in Switzerland is purely because of reputation...sounds more trustworthy to people's ear, that's all.

It looks like hex bolts holding the band together rather than the usual pins. I wonder if you can resize the band by yourself? That would solve one of the worst parts of buying a watch (if you've got small wrists like me).

You can resize them yourself already. You just need a pushpin and a hammer.

Probably not a good idea, though.

Note that if any of you are in the Central Florida area you can bring anything you want resized to me.

damn that's hot!!



i'm definitely getin one, for sure...

True that. They told us at training, the Japan-made watches are just as good, but the reason why they got the Tank done in Switzerland is purely because of reputation...sounds more trustworthy to people's ear, that's all.

Yeah, when it comes to quartz stuff a lot of times that's true (unless of course you're Breitling and put out thermo-compenstated, COSC-Certified movements). Unless modified, quartz movements generally all keep great time and are durable.

Hey Bong - better get American Express on the phone.

Can we get some Canadian prices?

I love it...must have.

Its such a beast. Lovin the crown.